Job Description
Job Description
Email Marketing & CRM Automation Specialist - Hybrid Position (In-Office & Work From Home)
Culture:
We are a passionate people and a flat, non-political organization. Everyone on the team is a senior-level subject matter expert, and respected as such. This means we are always collaborating and experimenting to find the best results possible in an unbiased way, and everybody can + should lend experience to our collective goals of growth for our clients, each other, and our agency. However everyone has different styles, and that's respected as well. If you are your best self when left alone to grind on your strategies, or super vocal and engaged and want to work directly with your clients and other SMEs, you're empowered and entrusted to do whatever you please to create your best work. Before the world changed we did monthly happy-hours, and instead of taking them virtual we now do empowerment hours, where every Friday there are 0 meetings and you're empowered to spend some time growing however you want, supplemented with a Free MasterClass Membership. Whether that's via a new tool demo you want to add to your stack or a course you want to take, it's totally up to you. Sometimes that will also be a guest-speaker day. And now every 1st Friday that's a no-work day at all, called a FriCAY (like vacay). Building company culture is a little trickier when you're all virtual, but we try to get creative in staying connected & inclusive without mandating socialization.
Benefits + Work/Life Balance:
- UNLIMITED PTO
- Off Every 1st Friday Of The Month... Yes, An Additional 12 Days PTO Per Year
- Competitive Pay
- Paid Time Off
- Paid Holidays
- Health Insurance
- 401k
- Free MasterClass Membership
- No Meetings On Fridays
- Hybrid Position - In-Office and WFH
- Flexible Schedule, No Matter Your Time Zone
Who we're looking for professionally:
The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business unit objectives. This includes ownership of the setup, maintenance, and quarterly review of reoccurring and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration with the digital marketing team. The ideal candidate is equally skilled and enthusiastic and will work with our dynamic digital marketing team to build and own the email calendar and automation program to develop more sophisticated digital initiatives. This is a super innovative role to drive the design, development, implementation, and reporting on email campaigns. You will creatively develop programs to support e-commerce sales, lead generation, and our client’s brand priorities. This is an extremely exciting time to join our Digital Team as we begin our journey into cloud marketing. We're passionate about pushing the boundaries of digital marketing, so as a part of our team we'll want to hear your input and ideas. But listening well is also a critical skill. We expect - and equip - our team members to stay on the leading edge of design and technology trends.
Responsibilities:
• Build, test and deploy email campaigns including drafting, designing & editing copy, layout, links, and dynamic content; including images, GIFs, videos & written content
• Conduct A/B Testing for Email Campaigns
• Analyze Campaign performance metrics and generate reports on campaign metrics
• Thoughtfully managing database selection, HTML presentation and quality assurance for both desktop & mobile device orientations
• Coordinate & Manage client’s email campaign calendars with agency’s content marketing team and contributors
• Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
• Own and manage the email activation strategy and advise on ongoing optimizations and KPIs
• Ensure campaign delivery, performance and advertiser goals are being fulfilled as scheduled
• Plan and manage allocated campaigns and implements new initiatives that exceed client KPIs
• Manage clean audience segments while minimizing overlap
• Take ownership of all aspects of the digital marketing campaign: Implementation and execution of all email marketing campaign initiatives for multiple clients, including automation, retargeting and newsletters.
• Coordinate with digital marketing team members to build the email marketing calendar
• Schedule and launch emails through client platforms with proper measurement tracking
• Develop and segment customer journeys based on actions the customers have taken
• Create CRM nurturing and scoring programs to support the client organizations
• Curate, purchase, standardize, cleanse, and maintain customer databases
• Stay up to date with email, CRM and automation trends, tools, best practices, news and potential partnerships that could drive results for clients
• Educate others on email, CRM and automation capabilities and increase adoption
• Measure, analyze and optimize efforts and effectively communicate your strategy and learnings.
• Track and report performance regularly
Who we're looking for personally:
We like people. Advertising is easy to treat as a commodity, and we consistently challenge that. We aim to be long-term partners of our clients and as such believe in developing meaningful relationships with them to really identify their hopes and dreams and how our performance expertise + consultative approach can help them reach their wildest aspirations. It's a collaborative effort, so it's important we are open + hold each other accountable as well. As such, that takes a lot of self-confidence, communication, and empathy. Sometimes, an idea we had does not pan out, and we have to own that quickly and objectively. Sometimes we have to analyze + challenge client's beliefs or processes, and we have to do so sensitively and vulnerably. Most times, we're kickin' ass and making it fun, and we just have to be humble and never take our wins for granted. What's important to us is that we have good people who care, and are tough on performance but easy on emotion and realize it's all part of the process, and just be committed to doing the best we can with our fellow people every day we're lucky enough to do it.
Qualifications:
• Experience with CRMs like Salesforce, Infusionsoft, Hubspot, Pardot & Marketo
• Experience with tools such as Unbounce, Mailchimp, Zapier & similar
• Experience with Photoshop & HTML
• 3-5 years of experience in a digital agency
• Demonstrated experience in managing large and complex segments & sequences
• Deep understanding of how E-mail interacts with CRMs, Organic & Paid Efforts, via Analytics and Attribution
• Proven ability to think strategically, making credible recommendations to clients that drive measurable results; identifies and pursues opportunities to grow business
• Ability to think strategically and identify and resolve problems in a client-centric environment
• Excellent communication and presentation skills both verbal and written
• High levels of integrity, autonomy, and self-motivation