Reporting to the Senior Director of Field Marketing, the Division Marketing Manager is responsible for the development and execution of integrated marketing programs to drive enrollment growth for Bright Horizons’ early education and preschool centers. This includes lead generation (email, social, digital, OOH advertising), local relationship and community building, in-center branding and curb appeal, partnership development, and development of marketing materials.
What You’ll Do
- Develop marketing strategy for division(s) in partnership with the Division Vice President (DVP) using marketing & industry best practices, competitive research, and internal data analytics.
- Own strategy, development, and execution of targeted marketing programs through field initiatives including hyper-local advertising, events, client utilization, and community engagement.
- Partner with Center Marketing Team to drive participation in quarterly signature events.
- Serve as primary marketing contact for all centers within supported division(s); host monthly marketing call to review upcoming events and initiatives, share best practices, conduct trainings, etc.
- Drive effective local and regional campaigns to increase brand awareness, engagement, and lead generation.
- Track and measure all marketing programs, optimize marketing activities based on results, and report findings out to senior leadership.
- Develop and maintain strong partnerships with Operations, Client Marketing, Enrollment, and Talent Acquisition teams and provide a high-level of customer service.
- Manage individual marketing budget.
What we hope you will bring to this role:
- A Bachelor’s degree in marketing or related field.
- 5+ years’ experience in marketing in a consumer brand setting, preferred.
Please note this role will require local travel.
Additional Experience:
- Problem solving, diplomacy, and good judgment in considering the impact of decisions is essential.
- Demonstrated skill with technologies related to marketing (CRM, reporting tools, analytics, websites, social media) essential.
- Ability to synthesize data and reports, effectively analyze information, and make recommendations accordingly.
- Experience with multi-site operations in a service or retail setting.
- Ability to gather deep understanding of competitive landscape in local markets and demonstrated ability to develop strategy based on market conditions and brand differentiators.
- Ability to work independently, with multiple priorities, on deadline and on budget.
- Excellent writing and communication skills.
- Experience and/or ability to work with diverse teams.
- Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently.
Compensation Range:
The annual salary range for this role is: $75,000-$95,000 per year. The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Life at Bright Horizons:
Our home office employees support all facets of our business — and no matter which department you join, you’ll be part of a passionate team doing work that makes a difference in the lives of children and families.
Our people are the heart of our company. Because we’re as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you’ll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.
#J-18808-Ljbffr