Senior Marketing Manager

Senior Marketing Manager

Locations:

• Seattle, WA
• Dallas, TX
• Austin, TX
• San Francisco, CA
• Washington, D.C.

Job Description:

Perkins Coie is looking for a talented and dynamic individual to join our team as a Senior Marketing Manager. The ideal candidate will be a proactive and curious marketer focused on developing and implementing the marketing and business development strategy for the Energy & Natural Resources Sector and the related Environment, Energy & Resources Practice Group. The Senior Marketing Manager is responsible for increasing visibility, awareness, and business opportunity coordination between all lawyers in assigned groups. This position will also manage and mentor marketing staff, as well as collaborate with and provide support to marketing managers in other industry groups and practices.

ESSENTIAL FUNCTIONS

• Build and sustain "trusted marketing adviser" relationships with chairs and key stakeholders. Manage overall operations of industry groups.
• Develop an in-depth understanding of assigned groups. Monitor industry news to flag client/target and/or notable industry developments.
• Actively engage with clients and prospects, identifying opportunities for growth. Attend business development meetings with partners and potential clients. Build relationships with external organizations relevant to the industry.
• Work with chairs to develop marketing and business development plans. Collaborate with the broader marketing team to execute on identified initiatives. Monitor and report progress on the plans against defined metrics.
• Track industry clients/prospects in Salesforce software application. Conduct complex research and analysis to drive strategic change for assigned groups and new concepts for business opportunities, including multidisciplinary opportunities.
• Coordinate and manage response strategy for rankings and submissions, including Chambers, Legal 500, and Law360.
• Provide strategic guidance on proposal approach and marketing materials. Work with the Proposal team on larger proposals and RFPs.
• Evaluate, plan, organize, manage and host relevant events. Oversee all aspects of events including concept, budget and agenda development, creating targeting lists, drafting invitation language, sending and tracking invitations and RSVPs, as well as measuring ROI and client feedback. Work in collaboration with members of the Events team to execute events effectively.
• Manage external and internal communications, including client updates, blogs, campaigns and newsletters. Work with the PR team for earned media opportunities.
• Provide service support to client leads of key clients; focus on expanding existing client relationships to increase revenue. Work with cross-functional teams to ensure specific client service goals are defined, tracked and reported for each strategic account.
• Manage budgets related to marketing expenses. Develop analytics to review and support marketing/BD expenditure and investment.
• Manage and mentor marketing staff, as assigned, and oversee personnel issues, workload and hiring of new staff. Contribute to those individuals' professional growth by encouraging participation in targeted development opportunities. Serve as a role model, setting professional standards, for both the department and junior staff members.
• Lead department-wide initiatives to improve the overall marketing function. Perform other duties, as assigned.

EDUCATION AND EXPERIENCE

• Bachelor's degree or equivalent required.
• A minimum of 10 years of applicable experience.
• Advanced degree (MBA, JD or other relevant graduate degree) highly desirable.
• Experience in legal or professional services, and/or experience in the Energy & Natural Resources sector highly preferred.

TRAVEL

This position requires travel.

SPECIFIC SKILLS REQUIRED

• Must be detail-oriented with excellent customer service skills and ability to prioritize and manage multiple complex operations or projects at one time.
• Excellent written and oral communication skills.
• Strong abilities in Microsoft Office applications.
• Ability to manage large- and small-scale events.
• Ability to work with all levels of personnel and diplomatically interact with difficult personalities.
• General understanding of the law profession business model.

*Please note a cover letter is required to be considered for this role.

At Perkins Coie, we look for self-motivated individuals dedicated to providing value and superior service and who have a high degree of integrity and enthusiasm for their work. We have created a company culture based on collaboration, devotion to serving our clients, and mutual respect. Perkins Coie is committed to advancing diversity and inclusion both within the firm and throughout our collective communities. Work with one of the 100 Best Companies to Work For and receive great health insurance, tuition reimbursement, and paid sabbaticals.

This position is eligible for an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off plan starting at 20 days annually, personal medical and parental leave, up to 10 paid holidays, and family care benefits.

This position may be filled in the following location(s). The compensation depends on qualifications and experience.

San Francisco Bay Area compensation range: $146,200 to $228,300 annually

Washington State compensation range: $120,830 to $188,680 annually

Washington D.C. compensation range: $130,500 to $203,770 annually

EEO Statement

Perkins Coie is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities and termination.

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