Overview:
STONE Resource Group is representing a private equity firm is seeking an experienced Marketing Director to lead and own all marketing efforts and our client's portfolio companies. This hybrid position, based in Alpharetta, GA offers the opportunity to contribute to a fast-growing company with a primary focus on increasing accredited investor participation in their private equity fund.
Key Responsibilities:
- Lead Marketing Strategy: Develop and execute a comprehensive marketing strategy in order to attract accredited investors by using effective brand awareness and lead generation tools.
- Digital Content Creation: Create engaging and impactful digital content across all platforms, with a strong emphasis on LinkedIn and other social media channels.
- Email Marketing Campaigns: Design, implement, and optimize email marketing campaigns to nurture quality leads and convert prospects into investors.
- Lead Generation: Drive lead generation efforts through paid advertising channels, including Google Ads, social media ads, and other digital marketing tactics.
- Social Media Management: Own and manage all social media marketing efforts, with a significant focus on LinkedIn to engage with the target audience and build brand credibility.
- Website Optimization: Collaborate with the web development team to enhance website legitimacy and ensure a seamless user experience for potential investors.
- Private Equity Experience: Utilize past marketing experience in the private equity space to effectively market our client's investment opportunities and attract qualified investors.
- Collaboration: Work closely with the executive team to align marketing initiatives with business goals and ensure consistent messaging across all channels.
- Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing campaigns, using data to refine strategies and improve outcomes.
Qualifications:
- Experience: Proven experience in a marketing leadership role, preferably within the private equity space and mobile app SAAS verticals.
- Digital Marketing Expertise: Strong background in digital content creation, email campaigns, lead generation through paid ads, and social media marketing, with a particular focus on LinkedIn.
- Technical Skills: Experience with website optimization is highly desirable; proficiency in Google Ads is a plus.
- Strategic Mindset: Ability to develop and execute strategic marketing plans that drive investor engagement and generate leads.
- Creativity: Strong creative skills with the ability to produce compelling content that resonates with the target audience.
- Communication: Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Education: Bachelor's degree in Marketing, Business, or a related field is preferred.
Benefits:
- Hybrid Work Environment: Flexible work schedule with 2-3 days onsite in Alpharetta, GA.
- Growth Opportunity: Potential for full-time hire based on performance.
- Impactful Role: Lead the marketing efforts for a growing private investment firm with the opportunity to make a significant impact on the business.
How to Apply:
If you're a strategic and creative marketing professional with a strong background in digital marketing and a passion for the private equity space, we'd love to hear from you! Please submit your resume and a member of our team will be in contact with you.
About Our Client
Our client is a private equity firm with a portfolio of companies ranging from real estate development and construction, SaaS/mobile app development and technology staffing. Our clients offers accredited investors the opportunity to passively invest in their projects with the potential for high rates of return historically realized with real estate and technology start-ups. They are committed to delivering value to our investors through strategic planning and execution.