Director, Analytics

Company:  Publicis Groupe
Location: Birmingham
Closing Date: 20/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description

Company DescriptionZenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.Job DescriptionOverview:We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand.Role Objectives:Working closely with both the Business Planning and Activation teams, the Director, Analytics will contribute to the design of the data strategy to tie our clients’ marketing to real-world business goals. Our Directors work very closely with their team of analysts to help them stay on track with day-to-day client deliverables. They also contribute crucial intellectual capital by designing measurement plans based on their client’s business needs, using data to tell great stories. Directors also work closely with their VP to build an Analytics strategy and execute on that plan in accordance with their team. This role reports directly into the VP, Analytics.Qualifications*Qualifications: *B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field8+ years of experience working in an Analytics capacityAgency experience highly preferredKnowledge of Digital Media, Marketing/Advertising industries highly preferredExperience working with Python, R programming languagesExperience working with relational databases, SQLAbility to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clientsAbility to develop frameworks, learning agendas and steer complex analytics projectsExtensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site CatalystExperience with other digital media and analytics tools such, Measurement Vendors, BI SoftwareExperience with third party research partners such as GfK, Nielsen and comScoreAdvanced Excel skills (ability to work with macros, advanced formulas, pivot tables)Experience working with large data setsExperience managing and querying relational databasesUnderstanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areasAbility to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgencyExperience and understanding with various cloud computing environments: AWS, Azure, GCPExperience with ad verification tools such as IAS & MoatExperience with using or analyzing data form DMPs and DSPsKnowledge of Python or other data manipulation languagesExperience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurementExperience designing databases, schemas, and ETLB.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field8+ years of experience working in an Analytics capacityAgency experience highly preferredKnowledge of Digital Media, Marketing/Advertising industries highly preferredExperience working with Python, R programming languagesExperience working with relational databases, SQLAbility to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clientsAbility to develop frameworks, learning agendas and steer complex analytics projectsExtensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site CatalystExperience with other digital media and analytics tools such, Measurement Vendors, BI SoftwareExperience with third party research partners such as GfK, Nielsen and comScoreAdvanced Excel skills (ability to work with macros, advanced formulas, pivot tables)Experience working with large data setsExperience managing and querying relational databasesUnderstanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areasAbility to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgencyExperience and understanding with various cloud computing environments: AWS, Azure, GCPExperience with ad verification tools such as IAS & MoatExperience with using or analyzing data form DMPs and DSPsKnowledge of Python or other data manipulation languagesExperience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurementExperience designing databases, schemas, and ETLAdditional InformationThis is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.All your information will be kept confidential according to EEO guidelines

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