Senior Manager, Search Engine Optimization

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

We're looking for an SEO/CRO SR. Manager to join our growing marketing team. As the Sr Manager SEO/CRO, you will lead all efforts to improve our search presence, increase organic traffic to Appian.com, improve conversion rates, and lead web analytics.

In this role, you'll have the opportunity to learn a lot and make an impact. You will work on both our website (on-page SEO) as well as outreach and building links (off-page SEO). This requires a creative, analytical person who can execute on strategies from content creation to HTML updates to reports.

Key Functional Areas of Responsibility

1. Grow relevant organic traffic to Appian.com.

2. Obtain page 1 ranking for important Appian keywords.

3. Optimize and improve the conversion rate on Appian.com

4. Responsible for growing the online pipeline.

5. Leveraging Google analytics, be the web analytics expert for Appian.com.

6. Use AEM to update Appian.com to support SEO strategies

7. Leverage Adobe target to establish a culture of experimentation.

8. Perform keyword research to optimize existing content and uncover new opportunities

9. Collaborate with other members of the digital marketing team to support campaigns and webinars through SEO

10. Provide SEO analysis and recommendations for Appian.com websites, social media channels, YouTube, and other organic traffic sources

11. Execute recommendations and strategies for content development in coordination with SEO goals

12. Administer search engine programs (Webmaster tools, Moz, BrightEdge) for purposes of diagnostic reporting

13. Implement link building campaigns in coordination with SEO goals

14. Keep pace with SEO, search engine, and internet marketing industry trends and developments

15. Monitor and administer web analytics dashboards, reports and key reporting tools

16. Monitor and evaluate search results and search performance across the major search channels

17. Use analytics platforms and A/B testing tools to discover visitor behavior and conversion bottlenecks

18. Use data to drive fundamental web marketing decisions and design recommendations

Professional Competencies

1. Passion for SEO, CRO, and internet marketing

2. In depth understanding of technical website management.

3. Experience with Google Tag Manager and Cookie consent tools.

4. Strong writing skills with the ability to clearly and effectively articulate thoughts and points

5. Experience managing a team

6. Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

1. 10+ years experience in Search Engine Marketing (SEM), Search Engine Optimization (SEO), and (CRO) Conversion Rate Optimization

2. Experience with website analysis using a variety of analytics tools. Google Analytics expertise.

3. Experience working with common SEO and CRO tools (Adobe Target, BrightEdge, Google, WordTracker, Keyword Discovery, Site Improve, SEMrush, Screamingfrog, Google Tag Manager, STAT, Ahrefs, YouTube analytics, etc)

4. Demonstrated experience with conversion rate optimization

5. Expert knowledge of website wireframing and HTML/CSS

6. Experience working with AEM or similar CMS

7. BS/BA degree

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com . (Nasdaq: APPN)

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