Account Director

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Job Description

PLEASE NOTE: Candidates for this role must be able to work out of our Chicago, New York, or Philadelphia offices.

CoLab is looking for an amazing Account Director that is ready to help us create the experiences that change lives. The Account Director is responsible for managing and growing the client relationship, and expanding services/business, on one or more large client accounts. The ideal candidate will have a proven record of maintaining the ultimate accountability for client satisfaction, increasing account revenue and overall growth, and experienced as a team leader. Responsibilities for the Account Director are as followed:

Client Focus

1. May own the client relationships at the mid-senior level within the client’s organizational hierarchy.
2. With VP/Director, responsible for setting and managing client account expectations.
3. Oversees all strategy development for assigned account(s), including the development of key alliances and interactive marketing/advertising strategies that align with the client's brand and support the client's business objectives.
4. Ensures client contact with members of internal brand team and supports Director of Delivery Management with respect to client communication.
5. Maintains primary responsibility for the quality, strategy and integrity of all agency products/services delivered to assigned clients; resulting in the cultivation of client loyalty and retention.
6. Engages clients on a regular basis to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate.
7. Identifies opportunities for growth within existing client accounts/brands currently managed, and presents/positions new ideas to clients on an ongoing basis. Seek opportunities to up sell and cross-sell within the account to generate additional revenue.
8. Manages profit and loss responsibility for assigned clients as well as financial forecasting.
9. Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed.

Internal Focus

1. Consults with Client Partner to: develop ROI models and rationale for each account plan; provide ongoing consultation regarding advertising/marketing strategy; and develop fees and budget allocation models for all agency services.
2. Responsible for understanding the account dynamics and mobilizing resources to most effectively meet account requirements.
3. May be asked to participate in new business.
4. With Project Manager, contributes to the development of project timeline and budget.
5. Provides leadership, support, and ongoing guidance to members of his/her assigned project team.
6. Ensures clear, ongoing communication regarding the client and brand strategy, strategic insights pertaining to the client's business/industry, trends, initiatives, issues and competitive intelligence, or similar to multidisciplinary team members. Inspires the team to deliver superior client solutions consistently that meet or exceed client's goals/expectations.
7. Monitors trends in the digital marketing and advertising industry, and client industry verticals.

Other Requirements

1. Demonstrated ability to lead a team in a highly collaborative environment to develop and execute digital advertising/marketing strategies for clients in the healthcare space.
2. A strong, strategic customer service orientation, and the ability to form long-term relationships with mid-senior level partners within client organizations.
3. Must be able to motivate and lead others in the development, direction and execution of online communication initiatives. Some prior staff performance management experience is strongly preferred.
4. Demonstrated budget management experience for client projects, including prior experience developing fees and budget allocation models.
5. Strong strategic, analytical skills and effective problem-solving skills, including the ability to develop return on investment (ROI) models. Must also be able to exercise positive judgment to assess situations, evaluate options and make decisions.

Qualifications

1. 7 – 10+ years of relevant experience in the account services field within the advertising industry, management consulting discipline or a similar industry required.
2. A minimum of one (1) year of prior staff management, development and mentoring experience preferred.
3. A minimum of three (3) years of experience as a Sr. Account Manager; or one (1) year as an Account Director strongly preferred.
4. Bachelors Degree Required.
5. Experience in Marketing/promotion experience with healthcare brands is required.
6. A demonstrated track record of expanding business with existing customers (upselling); and experience supporting new business pitches required.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

CoLab is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000 - $154,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/2024.