Social Media Strategist

Social Media Strategist

Location : Hybrid in Boston, MA, OR NYC, NY 9-5PM

Length: 12 months, likely to extend

Pay: Up to $28/hr (W2 and option for benefits)

What you will do

• Partner with internal and external stakeholders to develop cross-platform social media strategies, including advising on content, platforms, timing, ad formats and targeting.
• Act as day-to-day contact for and manager of assigned projects, campaigns and/or pitches. This will include liaising with internal groups and outside agencies.
• Lead all project management efforts, from content planning and copywriting to compliance submission and execution.
• Drive execution of campaigns and initiatives to provide maximum value to the firm’s clients, prospects and interested parties, on time and in scope.
• Coordinate creation of daily, weekly and/or monthly reports for campaigns and initiatives in alignment with scope requirements.
• Review reporting and identify opportunities for optimizing, improving and/or building on campaigns.

Must Have:

• Social media marketing, copywriting, paid social campaigns on LinkedIn & Meta.
• 2+ years’ experience working in a financial services marketing group; familiarity with and interest in investment management topics. Knowledge of financial advisory marketplace a plus.
• Familiar with CRM platforms such as Sprinklr or Hootsuite.
• Social media marketing and/or agency experience is required.
• A strong copywriter, comfortable breaking down complex financial services content into engaging, jargon-free social media posts while remaining true to the brand.