Company:
Insight Global
Location: Boston
Closing Date: 29/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
Position : Adobe Analytics Tagging Analyst
Duration : 6-12 month contract to hire
Pay Range: $55-$58/hr
Location : Onsite 3 days per week in any location below
Boston, MA
Wellesley, MA
Woonsocket, RI
Insight Global is looking for a highly experienced professional with a strong background in Adobe Analytics (AA) implementation and tagging, specifically for non-transactional websites. Here are the key qualifications and responsibilities for the role:
Qualifications:
- 3-5 years of experience with Adobe Analytics (AA) implementation and tagging on websites.
- Strong Adobe experience is essential
- Seamless transition from Google Analytics (GA) to AA is acceptable, but the candidate should be able to start without needing training on AA tagging
- Previous Adobe Consulting experience is highly desirable, particularly with client interaction and requirement gathering.
Responsibilities:
- Review and analyze the current implementation on web applications
- Make tagging suggestions based on the goals, ensuring new tags are set up as needed.
- Proactively identify tasks independently
- Work directly with engineering teams , focusing on practical implementation rather than just strategy discussions.
- Communicate with internal stakeholders , make suggestions on tagging and KPIs
- Leverage monthly and quarterly reporting to provide insights.
- Analyze user engagement metrics such as article reads, scroll depth, and reading behavior.
- Push back on ineffective metrics , ensuring the data collected is meaningful and actionable.
This role requires someone who can hit the ground running, with a proactive approach and the ability to work closely with engineering and product teams
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Insight Global