Senior Digital Analyst

Position : Adobe Analytics Tagging Analyst

Duration : 6-12 month contract to hire

Pay Range: $55-$58/hr

Location : Onsite 3 days per week in any location below

Boston, MA

Wellesley, MA

Woonsocket, RI

Insight Global is looking for a highly experienced professional with a strong background in Adobe Analytics (AA) implementation and tagging, specifically for non-transactional websites. Here are the key qualifications and responsibilities for the role:

Qualifications:

• 3-5 years of experience with Adobe Analytics (AA) implementation and tagging on websites.
• Strong Adobe experience is essential
• Seamless transition from Google Analytics (GA) to AA is acceptable, but the candidate should be able to start without needing training on AA tagging
• Previous Adobe Consulting experience is highly desirable, particularly with client interaction and requirement gathering.

Responsibilities:

• Review and analyze the current implementation on web applications
• Make tagging suggestions based on the goals, ensuring new tags are set up as needed.
• Proactively identify tasks independently
• Work directly with engineering teams , focusing on practical implementation rather than just strategy discussions.
• Communicate with internal stakeholders , make suggestions on tagging and KPIs
• Leverage monthly and quarterly reporting to provide insights.
• Analyze user engagement metrics such as article reads, scroll depth, and reading behavior.
• Push back on ineffective metrics , ensuring the data collected is meaningful and actionable.

This role requires someone who can hit the ground running, with a proactive approach and the ability to work closely with engineering and product teams