Outbound Marketing Lead

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 34,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

We are seeking a talented and results-driven Outbound Marketing Lead. This role will be responsible for building and scaling demand generation campaigns from untapped audiences of providers. The ideal candidate has a creative approach to customer outreach, a proven track record of delivering successful campaigns and generating pipeline. This role requires a deep understanding of audience segmentation, value proposition messaging and content engagement strategies, CRM and automation tools, and lead nurture tactics. The Outbound Specialist will work closely with the marketing and sales teams to identify and target key audiences, create campaigns, and measure the success of marketing efforts.

You will:

• Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels
• Work with technical teams to scope personalization strategies at scale
• Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
• Utilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
• Conduct research and analysis to identify target audiences, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly
• Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics
• Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy
• Stay updated on industry trends, best practices, and emerging technologies, and apply them to optimize the team’s strategies and tactics

You’d be a great fit for this role if:

• You have 3-5+ years of experience in B2B Outbound Marketing roles
• You have a fundamental understanding of demand strategies, tactics, and best practices
• You have demonstrated success with marketing automation, CRM, and other marketing tools such as Outreach and Salesforce
• You have experience taking handmade, manual processes and scaling to sustainable automated systems
• You are proficient in Excel and comfortable navigating large data sets
• You are an excellent communicator, both written and verbal
• You possess strong analytical skills with the ability to measure and optimize marketing performance
• You love to work collaboratively in cross-functional teams
• You have experience in a high growth startup environment, and thrive in roles with autonomy
• You are results-oriented with a focus on driving revenue growth and customer success
• You are self-motivated, proactive, and adaptable to changing business needs

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A: $135,000
  • Group B: $122,500
  • Group C: $108,000
  • Examples of cities located in each Compensation Grouping:
    • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities
• Benefits offered include:
  • Equity Compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact

Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify.