We seek a skilled and results-driven Paid Media Buyer , specializing in Meta (formerly Facebook) and Google advertising platforms, to join our team. As the Paid Media Buyer, you will be responsible for planning, executing, and optimizing paid media campaigns to drive traffic, increase conversions, and maximize ROI across Meta and Google channels.
Key Responsibilities:
1. Develop and execute paid media strategies for Meta (Facebook, Instagram) and Google (Search, Display, Shopping) advertising platforms.
2. Conduct audience research and segmentation to identify target demographics and optimize targeting strategies.
3. Collaborate with cross-functional teams including marketing, creative, and analytics to develop compelling ad creatives and messaging.
4. Plan and execute media buys, including negotiating rates, securing placements, and managing budgets effectively.
5. Monitor campaign performance closely, analyzing key metrics and trends to identify opportunities for optimization.
6. Implement A/B testing and experimentation methodologies to optimize ad creative, messaging, and landing pages.
7. Stay abreast of industry best practices and emerging trends in paid media advertising, providing recommendations for continuous improvement.
8. Monitor competitive landscape and industry trends to identify new opportunities and potential areas for growth.
9. Implement tracking and attribution methodologies to measure the effectiveness of paid media campaigns and optimize performance.
10. Prepare regular performance reports and presentations for senior management, providing insights and recommendations for optimization.
Qualifications:
- Bachelor degree in Marketing, Advertising, Business Administration, or a related field preferred.
- 3+ years of experience in paid media buying, with a focus on Meta and Google platforms.
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and other relevant paid media tools.
- Strong negotiation skills with the ability to secure favorable media placements and rates.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team
- environment.
- Detail-oriented with strong organizational and time management skills.
- Results-driven mindset with a passion for driving performance and delivering results.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.