Marketing Associate - Law Enforcement / Tactical Brands

Description
Are you a sports shooter or firearms enthusiast? If so, then you are perfect for this position!
We are looking for a full-time Marketing Associate who has experience with firearms to join our fast growing team.
When you work at Witmer Public Safety Group, you know that every hour you put into your job makes a difference in the lives of the men and women who serve our communities every day. You can help Firefighters, Police Officers, and Emergency Medical Responders get the gear they need to respond to their next call safety and responsibly.
If you are looking to be a part of something bigger than yourself, that is both financially and emotionally rewarding, we want to talk to you! We like to hire people with experience, but we love to hire people with initiative. We are a fast-growing company with exciting endeavors on the horizon. We need people who are passionate, positive, and ready to thrive in a fast-paced environment.
Job Summary:
The Marketing Associate will work closely with the Marketing Manager to implement digital, social, and print campaigns, with a primary focus on our Law Enforcement/Tactical brands. In addition, the successful candidate will create and maintain reports for the Marketing and Merchandising Departments and will be responsible for promo creation in NetSuite.
Duties/Responsibilities:
Assist in developing campaign initiatives:

• Participate in developing digital and print Law Enforcement/Tactical campaigns
• Help with giveaways, surveys, emails, print materials, tradeshows, vendor agreements, print ads, and articles.
• Provide guidance for the design of creative materials - such as emails, homepage banners, social posts, video shoots, photo shoots and print materials.
• Handle Law Enforcement requests from Outside Sales Associates.

Create promos and sales in BigCommerce.
Track campaign performance.

• Gather, analyze, and report campaign metrics for marketing initiatives- including social media, email, website banners, and campaigns.
• Measure success and effectiveness of marketing campaigns and identify areas for improvement.
• Create saved searches in NetSuite to provide critical reporting data to the Marketing and Merchandising Departments.
• Prepare, present, and distribute analytics and metrics in various meetings/settings.

Identify ways to increase exposure of Law Enforcement/Tactical product offering

• Recommend and manage participation on emerging social platforms and marketplaces.
• Work with Merchandising, Inside Sales, and Outside Sales to identify strategically important product lines to highlight.

Comply with Witmer Public Safety Group policies and procedures.
Performs other duties or projects assigned by the management team
Position Type/Expected Hours of Work:
This is a full-time position, either in-person or hybrid. The general work schedule is Monday through Friday, 8:30 a.m. to 5:30 p.m.
Requirements
Competencies

• Must be team oriented, enthusiastic, a creative thinker, self-motivated, and proactive
• Must have excellent time management and multitasking skills, and the ability to prioritize or delegate tasks and meet deadlines.
• Ability to change priorities quickly as needed; ability to independently handle stress and maintain a mature problem-solving demeanor.
• Ability and desire to efficiently work in a team environment as well as the ability to work independently and proceed with objectives without constant supervision.

Minimum Qualifications

• Bachelor's Degree in Marketing, Communications, or a related degree
• 1-3 years of experience in marketing, social media, and campaign development
• Knowledge of Microsoft Office (Outlook, Excel, Word and PowerPoint)
• Experience with social media - Facebook, Twitter, Instagram, LinkedIn
• Experience with CRM systems
• Proficient in the use of Google Analytics
• Experience with Hootsuite (preferred, not required)
• Familiarity with Firearms (preferred)
• Familiarity or hands-on experience in the public safety industry (preferred, not required)

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.