About Educational Insights
We are on a mission to bring learning to life! For 60 years, our team of teachers, scientists, artists, coders, and kids-at-heart has created award-winning toys and games designed to spark creativity, ignite curiosity, and provide opportunities for kiddos to discover their unique passions. Our team motto is, "Where work is play." We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. We are looking for professionals who are truly just kids at heart!
Position Description
This is a great opportunity to lead marketing for our LA-based toy group, Educational Insights, including strategic planning, portfolio management, new product launches, annual marketing plans, and talent development.
Key Performance Objectives (KPOs) During Your First Year Include
- Coach and develop a team of 2 brand marketers and outside agencies to direct innovative strategy across owned channels (advertising, social media, PR, content creators, and events).
- Lead the development of quarterly and annual marketing plans, including seasonal strategies, new product support, and base business development.
- Develop launch plans for all new products, including positioning, messaging, and marketing assets.
- Direct social media, PR, and Content Creator strategy for the brand.
- Perform insights-driven market research and analysis to inform annual product development and marketing plans.
- Manage the brand’s annual marketing budget and track KPIs to report to leadership monthly.
- Support distribution growth and achievement of POS targets across retail channels.
Requirements/Preferences
- Bachelor's degree (MBA preferred)
- 7-10 years’ experience in Brand Marketing, Digital and/or Social Media Marketing
- Willing to travel approximately 5-10 times/year to corporate HQ outside Chicago, Illinois
- People management experience
- Data Driven with excellent analytical skills
- Excellent written and verbal communication skills
- Intermediate or advanced MS Office skills
- Consumer packaged goods or toy industry background preferred
Competencies For Success
- Communicates and Engages: strong verbal and written communication skills
- Innovates and Drives Change: brings forward new ideas and monitors industry changes
- Owns Results: proactive in solving problems and executing on goals
- Fosters Teams and Collaborates: connects inside and outside the team
- Agile Learner: takes advantage of learning opportunities
- Manages and Develops Talent: leverages opportunities to train & develop direct reports
We are a drug-free workplace and an EEO employer.
Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.
Salary Range: $135,000 to $145,000 – Actual compensation may vary due to other factors.#J-18808-Ljbffr