Marketing Specialist

Position Title: Marketing Specialist
Reports to: Chief Operating Officer
Do you possess three years' experience in B2B internet marketing & marketing communications? Are you skilled with WordPress and with the MS Office Suite with proven abilities to craft effective written communications? Do you seek an opportunity to work with an established, growing organization at the top of its industry niche?If so, we would like to talk with you about joining our team as the Marketing Specialist with USM ReRents!
USM ReRents is the leading aerial construction equipment re-rental company in the US, supplying manlifts (booms & spider lifts) and telehandlers to large equipment rental yards and companies all over North America.
The Marketing Specialist promotes the company's re-rental services and equipment assets to existing and to prospective rental customers. The Marketing Specialist creates marketing communications and campaigns that include websites, social media, print media, and direct mail. Through the strategic use of graphics, logos, videos and other promotional tools, the Marketing Specialist develops and implements the company's marketing strategies (web-based and otherwise) to promote the USM brand(s), attract visitors, develop potential leads, and positively impact the generation of rental sales.
Role & Responsibilities :

• Utilize appropriate web and social media platforms and other tools to use in the promotion of USM ReRents' services and products.
• Develop innovative strategies to attract customers to the company's brand.
• Manage online marketing campaigns to drive company sales and revenue.
• Collaborate with 3rd-party web development and design teams; provide guidance on all marketing-related aspects of the company's web presence.
• Draft and assemble web content; monitor and improve search engine optimization (SEO) results for the company's sites.
• Assess effectiveness of marketing campaign options. Gather material necessary to understand the sales territories and competition (literature, previous marketing campaigns, etc.).
• Coordinate, track, review, and modify performance of marketing initiatives. Analyze existing website traffic and internet activity related to the company and its services. Evaluate success of campaigns. Report campaign results and identify/recommend improvements to existing programs and new marketing opportunities.
• Collaborate with the Sales and Executive teams to create content for the company website, social media channels, print media and direct mail
• Establish campaign and project timelines, operating within budget
• Prepare marketing collateral and manage event coordination for any conferences or customer events the company attends

USM ReRents has an In-Office work culture and is in Elmhurst, IL. Remote work arrangements are not available.
Travel to industry conferences and key customer meetings required, typically ~5%.
The salary range for the position is $55,000 - $72,000, dependent upon relevant experience. Full benefits.
Requirements

• Bachelor's Degree in Marketing, Communications, or a related field preferred
• Minimum three (3) years' related (B2B) internet/web marketing & marketing communications experience
• Two (2) or more years' experience using WordPress or a comparable web content management system
• Intermediate-level skills in the MS Office Suite (Word, PowerPoint, etc.)
• Demonstrated skills in effective written communication
• Familiarity with the Construction or Equipment Rental industry is a plus

The ideal candidate will come from a construction or industrial B2B marketing environment (rather than from consumer products or retail or food service arenas).
Founded in 1990, US Markets, Inc. is a national leader in the wholesale aerial work platform rental and sales industry. We specialize in providing equipment for re-rental, and in used and new equipment sales. Our passion is to provide the most innovative, up-to-date products and services in the aerial lift industry to rental yards across the United States and Canada. Our organizational values have remained simple and consistent:

• Integrity - We strive to be honest and straightforward in all of our dealings. Good, bad, or ugly, we'll give it to you straight.
• Quality - Our commitment is to provide uncompromising quality in every job and deal we do.
• Leverage technology - In a dynamic market, our goal is to maximize the use of data and the transfer of information to aid our customers in making better decisions.
• Common Sense - We're regular people here, and our focus is to treat our customers the way we want to be treated.

Benefits & Opportunities
As diverse and boundless as the world of construction equipment rental is, so too are the jobs at USM. We welcome all talents, regardless of education, age, gender, orientation, race, or nationality. US Markets is small in size, nimble in nature, and promotes employees' work-life balance. If you seek an opportunity to grow and constantly improve the marketing functions of an established organization at the top of its specific industry niche, you will want to consider US Markets.
We offer professional career opportunities supported with competitive compensation and quality benefit programs including paid time off, paid holidays, multiple BCBS health insurance plan options, dental & vision insurance coverage, company-paid life and LTD insurance, and an employer-matching SIMPLE IRA plan.
US Markets, Inc. is an Equal Opportunity Employer. Qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status. US Markets, Inc. complies with the Americans with Disabilities Act (ADA). Individuals needing accommodations in the recruitment process should notify Human Resources in advance at (630) 530-8550 (ext. 347).