Brand Manager

THE ROLE:

• This position will report to the: Associate Director
• Travel Requirement: 10% - 20%
• Location: Remote
• FLSA Status: Exempt
• Shift: 1st
• Employment Category: Full Time
• Pay Range: $130k - $150k

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Evolution Fresh and our joint venture with Sambazon. Bolthouse Farms is the preeminent provider of chilled juice, smoothies, and protein drinks. Evolution Fresh - is the premier, cold-pressed juice brand and maker of the new Real Fruit Soda. Through our integrated partnership with Sambazon we produce and sell their high-quality Açaí beverages.
Formerly known as Bolthouse Farms - Generous Brands was born out of the independence from its carrot operations and is poised to be the "World's Largest Beverage Start-Up."
Currently we have 1000 employees located across the country at our hubs/facilities in Bakersfield, CA, Rancho Cucamonga, CA & Chicago, IL.
You can connect with our brands on their socials - Bolthouse Farms (LinkedIn, Instagram and TikTok ) and Evolution Fresh (LinkedIn, Instagram and TikTok).
WHAT YOU'LL BE RESPONSIBLE FOR IN THIS ROLE
The Brand Manager will work closely with the Associate Director - Disruptive Innovation and M&A Strategy to spearhead disruptive innovation, identifying consumer-driven platform opportunities across existing and new categories. This role will also support M&A pipeline development and due diligence, playing a key part in driving the company's growth strategy. As part of the newly formed Disruptive Innovation and M&A Strategy team, this position will work in close alignment with the Bolthouse Farms and Evolution Fresh brand teams. While this role is primarily remote, the Brand Manager will participate in strategic collaboration sessions as needed in Bakersfield, Rancho Cucamonga, Los Angeles, or Chicago. The ideal candidate is a forward-thinking strategist, an innovation expert, data-driven, and an exceptional collaborator.
WHAT WE'RE LOOKING FOR

• The job requirements include, but are not limited to the following:

Innovation

• Lead development of "new to world" and/or "new to category" disruptive innovation platform by identifying, sizing and prioritizing new whitespace opportunities that have a strong consumer benefit and point of differentiation, complement existing portfolio, and maximize incrementality
• Develop concepts, positioning, portfolio differentiation, claims direction, pricing strategy, and financial forecasts for new products
• Partner with Consumer insights to deeply understand the wants and needs of new and existing consumers. Lead development of concept and positioning, and validation with consumers
• Lead large cross-functional innovation projects with multiple stakeholders, complex inputs and time sensitive deadlines. Partner with key functions including Commercialization, R&D, Operations, Brand, and Sales to bring new items from concept through first production, and facilitate successful hand-off to Brand Management team for go-to-market launch planning

M&A Strategy & Due Diligence

• Support the identification and evaluation of M&A opportunities, assisting in building the pipeline by assessing potential target companies and providing a definitive point of view on attractiveness
• Support due diligence of potential acquisition targets, including market and company analysis and developing a thesis on operational value creation levers

Minimum Qualifications:

• Bachelor's degree required; MBA preferred
• Minimum 4 years of brand management experience in CPG
• Prior early funnel innovation and commercialization experience
• A strong collaborator with experience leading external agency partners and internal cross functional teams
• A deep understanding of how to read, interpret and build models from syndicated data such as IRI or Nielsen
• A strong analytical mindset and ability to draw insightful conclusions from consumer research
• Excellent interpersonal communication and team working skills
• Comfortable working in a fast-paced, fast-changing environment
• Strong written and verbal communication skills, including presenting to senior business leaders
• Proficient in Excel, PowerPoint, and syndicated data (i.e. Nielsen, SPINS, IRI)
• Proven, reliable work history

Additional Required Qualifications:

• You are highly skilled at being agile and can pivot priorities on a dime
• You are a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
• You have a growth mindset, not afraid to ask questions and committed to growth and development.
• You have a consumer-first approach, grounded in a passion and curiosity for consumer insights.
• You are a strong communicator and collaborator who enjoys working with large cross functional teams and agency partners.
• You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.

Preferred Qualifications:

• MBA
• At least 2 years of experience in innovation specific role with proven track record of launching successful innovation within food and beverage industry
• Experience in management consulting or investment banking a plus

Physical Demands:

• May be required to sit or stand for an extended period of time during work period

HOURS & WORKDAYS:

• 1st shift (8:00am-5:00pm) Monday through Friday, when business requires before/after hours will be mandatory

WHAT WE OFFER
Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.

• Medical
• Dental
• Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short-Term Disability
• Group Long-Term Disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401(k)
• Paid Time Off

EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation to qualified individuals with disabilities, as need, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: for additional support and guidance.
RECRUITMENT AGENCIES:
Generous Brands does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.
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