Sales & Marketing Director
The Sales & Marketing Director is responsible for driving revenue growth, overseeing membership sales, and managing the day-to-day operations of Village Fitness. Collaborating closely with the Training & Client Services Director to ensure consistent staff development and high standards of service. This role requires a strategic mindset, exceptional leadership, and a passion for delivering a high-quality member experience. The Sales & Marketing Director will work closely with the Training & Client Services Director, reporting directly to the President of Administration and ultimately to Richard Steele, Chairman of the Board of Managers.
Specific Responsibilities:
Sales & Marketing Strategy
- Lead the membership sales process, including new sales, renewals, and retention strategies.
- Develop and implement comprehensive sales strategies to attract new members and retain current ones, ensuring consistent revenue growth.
- Design and execute marketing campaigns and public relations efforts to enhance brand awareness and drive sales.
- Monitor sales performance and key metrics, adjusting strategies as needed to meet or exceed revenue targets.
- Train and mentor the sales team on effective sales techniques, fostering community engagement and building partnerships with local businesses.
- Collaborate with the Training Director to provide ongoing sales training, focusing on continuous improvement and goal alignment.
Team Leadership & Development
- Recruit, hire, and develop high-performing team members, cultivating a positive and collaborative work culture.
- Partner with the Training Director to design and deliver training programs that elevate staff performance and service quality.
- Inspire and motivate the team to achieve personal and organizational goals through regular coaching and feedback.
- Conduct staff meetings and one-on-one sessions to ensure alignment with goals and deliver a superior member experience.
- Manage payroll and staff scheduling, balancing efficiency with service needs.
Operational Excellence
- Oversee daily operations to maintain a clean, safe, and welcoming environment for members.
- Ensure timely repair and maintenance of equipment and facilities, coordinating with vendors as necessary.
- Manage inventory and purchasing, adhering to budget guidelines.
- Streamline processes for member registration, check-ins, and point-of-sale transactions.
- Maintain compliance with company policies and procedures, regularly communicating updates to staff.
Financial Management
- Achieve financial targets as outlined in the company’s budget and financial plans.
- Analyze revenue reports, manage expenses, and make data-driven decisions to ensure profitability.
- Collaborate with the Training Director to align staffing and scheduling with financial goals while maintaining high standards of service.
Member Engagement & Retention
- Drive member retention by addressing concerns and working with staff to foster a sense of community and engagement.
- Lead efforts in member satisfaction through timely follow-up calls, emails, and personal interactions.
- Serve as a liaison between members and the broader community, building relationships that promote long-term membership.
Qualifications:
- 3+ years of management experience in the fitness, health, or sales industry.
- Demonstrated leadership skills with the ability to inspire and develop a high-performing team.
- Exceptional communication and customer service skills.
- Bachelor’s degree in business management, marketing, or a related field (preferred).
- Flexibility to work more than 40 hours per week, including weekends and holidays as needed.