Sr VP Global Sales and Marketing - CP Kelco

Sr VP Global Sales and Marketing - CP Kelco

Requirements

• 15 years of business-to-business industry experience in a Commercial or Sales role with at least 3-5 years in a Global Vice President role
• Must have experience in the food ingredient space focused on B2B solution selling and not commodity based sales
• Must have experience managing marketing teams and marketing strategy
• Proven experience in leading and achieving goals in a global organization
• A deep commitment to the "Customer Experience Commitment" and a track record of delivering exceptional customer service
• Demonstrated success in transforming sales organizations from 'good' to 'excellent' and transitioning from reactive to proactive strategic planning
• Strong leadership qualities, with a customer-centric approach and excellent problem-solving skills
• Collaborative and skilled in partnering with executive leadership to meet and exceed expectations
• Exceptional organizational skills, ability to multitask across multiple business units and market segments
• Proactive and able to take initiative without constant direction
• Highly persuasive in both internal and external sales interactions
• Creative thinker who explores new solutions and strategies to meet and exceed goals
• Strong stress tolerance and the ability to manage competing priorities
• Passionate and enthusiastic about the job
• Proven ability to lead change within an organization
• Executive presence and experience presenting to board members
• Outstanding communication skills, both written and oral
• Must be willing to be based out of Atlanta
• Pre-employment drug screening is required

Responsibilities

• The Global Executive Vice President of Sales and Marketing is responsible for overseeing all aspects of sales execution at CP Kelco
• Reporting directly to the President, this role serves as a key member of the executive leadership team, guiding the company toward achieving its growth objectives and annual sales targets
• Develop and implement strategies to achieve annual sales targets and support company growth goals
• Drive profitable sales and marketing growth while ensuring high levels of customer satisfaction among both direct clients and distributors
• Lead and manage a global team of sales and marketing professionals based in multiple countries
• Achieve financial targets for sales, gross margin, and overall profitability
• Provide strategic direction and create sales plans for the sales staff, ensuring effective implementation and goal achievement
• Responsible for marketing teams and strategy to include; branding, communications, CX, strategic tradeshow activities, print and media
• Direct the implementation and execution of sales policies and procedures
• Establish and monitor metrics for both activity and results, including sales funnel, account planning, joint sales calls, executive calls, and supplier target accounts
• Actively engage in resolving business issues with customers
• Conduct quarterly internal business reviews and board meetings with Corporate
• Regularly interact with the executive team and department heads to ensure operational priorities align with the direction of the Ingredients Business
• Develop and track financial results and success criteria for all group activities
• Implement a continuous improvement process to enhance performance
• Conduct regular coaching sessions to foster professional growth
• Communicate effectively and consistently with the direct team as well as across departments and divisions
• Develop an effective sales and go-to-market strategy, design efficient sales territories, and successfully implement sales force design changes
• Establish sales forecasts and financial budgets, including profit and loss projections
• Develop targeted customer account plans aligned with corporate strategy and profitability goals
• Create a detailed strategic and tactical business plan to achieve company growth targets
• Monitor market trends, identify new business opportunities, and adapt existing initiatives to meet evolving customer needs
• Analyze the competitive landscape and provide regular business forecasts to support strategic organizational objectives
• Cultivate and maintain strong relationships with key accounts, both at the executive and local levels
• Foster a strong working relationship with the Executive Team, Divisional leaders, and Huber Board Members

Company information

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage, consumer and industrial product manufacturers worldwide. We apply ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights, meet manufacturers’ goals and address consumer needs and preferences. Our key product lines include gellan gum, pectin, xanthan gum, carrageenan, diutan gum, fermentation-derived cellulose, refined locust bean gum, microparticulated whey protein concentrate and our latest innovation, NUTRAVA Citrus Fiber.