Position Summary
The Product Marketing Manager will be a subject matter expert (SME) for the growing portfolio of digital/tech products and solutions and transforming our capabilities into key product value and benefits. You will be responsible for the development and execution of go-to-market (GTM) strategies for your product(s), define product positioning and messaging, define and execute marketing campaigns for new and existing products, facilitate the development of marketing collateral, and enable revenue-generating teams, while partnering with various internal and external stakeholders throughout Walmart. In this role, you will play a pivotal role in driving market success and adoption of our products.
This position is a hybrid role based in Hoboken, NJ, San Bruno, CA, or Bentonville, AK, and reports to the Senior Manager of Brand Management, Product Marketing Lead within Walmart's Data Ventures organization.
You'll make an impact by...
- Identifying opportunities to grow product adoption and improve product understanding by conceptualizing, drafting, and overseeing execution of content marketing assets, such as case studies, blog posts, eBooks, and other assets.
- Improving and accelerating our marketing and products by effectively identifying and communicating unique selling points (USPs) through a diverse range of inputs.
- Developing product positioning and messaging that articulates value proposition in various marketing and sales assets, including pitch decks, use cases, and other assets.
- Identifying market growth opportunities; build data-driven product marketing strategies and develop business cases working closely with product teams and sales.
- Managing planning and execution of various new product launches at various life cycles, including alphas, betas, and general availability and growth stages.
You'll sweep us off our feet if you have...
- Strong communication and collaboration skills: An exceptionally active listener, interviewer, and empathetic collaborator, coupled with the ability to simplify complex statements, ensuring clear and concise messaging across the organization.
- A Product Marketing background: A track record of success in product marketing, specifically within tech and B2B industries, complemented by experience in launching multiple products.
- Minimum: At least a Bachelor's degree with 3 years' Product Marketing or consulting experience in go-to-market and/or marketing strategy.
- Preferred: Master's degree (Business, Communications, Marketing, or similar) with 2+ years' experience in Product Marketing, tech, or consulting in similar fields.
- Flexible and adaptive mindset: A quick learner with experience working in fast-paced environments (e.g., consulting, startups) who is comfortable with ambiguity and open to growing with a new organization.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
Benefits & Perks
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life.
Minimum Qualifications
Outlined below are the required minimum qualifications for this position.
Minimum Qualifications: Bachelor's degree in Business, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.
Preferred Qualifications
Outlined below are the optional preferred qualifications for this position.
Brand Management, Contract Management, Marketing, Responsible for third party vendor relationships, Working on cross-functional teams or projects.
Primary Location
221 River St, Hoboken, NJ 07030, United States of America
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