Virginia Crossings Hotel & Conference Center is a distinguished hotel and conference venue located in Glen Allen, Virginia. Nestled on 20 picturesque acres, this location offers a serene retreat while still being close to Richmond's attractions and business districts. The hotel provides comfortable and stylish guest rooms appointed with elegant furnishings. This beautiful retreat boasts extensive conference spaces including ballrooms, meeting rooms, and outdoor event spaces. As a part of the Tapestry by Hilton family, this location is full of character and charm, with a boutique like experience for guests and event attendees. This charming location is looking for a dynamic leader to lead their Sales and Events Team onsite.
Job Summary
The Director of Sales oversees all sales efforts and team members in the department. The Director of Sales is responsible for the growth of current client relationships and all new account sourcing. The Director of Sales possesses expert knowledge of the subject matter and handles complex issues. This position may occasionally provide task force support to the portfolio.
Essential Duties and Responsibilities
- Oversees all sales team members (minimum of two full-time FTE) with the authority to interview, select and set the pay of team members; discipline team members; make formal termination recommendations; and investigate and adjudicate complaints.
- Identifies and executes multiple sales strategies to increase the hotel's client base and top line revenue across designated segments (BT, SMERF, F&B, Government).
- Qualifies each potential piece of business by pre-call planning, identifying hot buttons and overcoming obstacles.
- Conducts proactive sales call activities in the market and consistently meets the weekly goal expectations that are set by sales leadership.
- Responds to all potential leads and inquiries in a timely manner and customizes responses to each client's needs.
- Maintains current knowledge related to competition and market conditions and effectively applies strategies to increase business.
- Prepares weekly reporting requirements in a timely manner.
- Creates and maintains positive and professional staff and client relationships.
- Presents the hotel in an appealing way to prospective clients by telling intriguing stories and describing available opportunities including on-site property tours and off-site client interactions.
- Documents all sales activities and booking in accordance with expected standards in related systems.
- Participates in local hospitality and community networking events.
- Performs all group savvy tasks as needed.
- Oversees onboarding, training, and sales blitzes.
- Performs additional responsibilities as assigned by leadership.
Qualifications
- 5 or more years of relevant Hotel sales management experience.
- Proficient in Delphi.FDC, CVent, Meeting Broker, and Lanyon.
- Previous experience with outside sales.
- Strong interpersonal and communication skills.
- Ability to speak clearly and listen attentively.
- Ability to read and write effectively.
- Ability to resolve problems effectively.
- Ability to manage stressful situations with poise and finesse.