Division Director of Marketing

Division Director of Marketing

West Palm Beach, FL

Highlights:

• 2024 Fortune 100 Best Companies to Work For® by Great Place to Work® and Fortune top 50.

• Division will close over 1,200 homes in the market this year with significant annual growth.

• Division exceeds performance target consistently.

Responsibilities:

• As a key collaborative partner of the Division leadership team, the Director of Marketing is responsible for planning, developing and executing a sound marketing strategy to deliver sufficient volume of qualified leads necessary to meet Division net sign-up goals.

What you will do:

• Leads all marketing planning, efforts and execution for the Division.
• Oversee and manage Marketing Team direct report(s).
• Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities.
• Ability to think strategically to develop a point of view on complex marketing issues and influence Division/Area leadership on course of action.
• Leverage a deep understanding of the role of paid, owned and earned media channels to effectively message across a mix of media types.
• Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
• Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
• With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
• Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
• Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
• Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
• Lead the process for new community execution to ensure that the Division hits critical milestones, including target opening dates.
• Act as primary point-of-contact for Pulte Interior Design.
• Collaborate with corporate communications team on local PR needs.
• Identify key competitors and stay abreast of local marketing activity.
• Ability to successfully operate and adapt in an environment with changes to timelines and priorities
• Capable of confidently presenting and interacting the Divisions/Area leadership with strong ability to talk off script as it relates to marketing's role in addressing business issues.
• Ability to develop and guide direction of marketing team members.
• Ensures appropriate staffing to meet department needs.
• Utilizes recruiting and selection tools/processes to build organizational talent.
• Delegates work according to employee's abilities and skills.
• Evaluates employee's performance and plans for compensation actions in accordance with that performance.
• Provides developmental opportunities through identification of internal and external training opportunities.
• Creates opportunities for employee growth.
• Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors).

What you will need:

• High School Diploma/Bachelor’s degree preferred.
• Marketing leadership experience in production homebuilding.
• Multi-tasking a requirement.