Vice President of Digital Marketing

Job Overview

The Vice President of Digital Marketing will lead the strategic plan and vision for all digital platform development: website content, community development, social media marketing, branded sites, ecommerce, and digital technology.

Responsibilities

• Envision and drive a plan for ongoing development, enhancement and main properties and brand sites.
• Actively lead digital marketing organization; continue building a robust and department through recruitment, training, coaching and mentoring.
• Oversee global digital marketing efforts across all social media networks including Facebook, Twitter, Instagram, Youtube.
• Develop strategy and plan to grow fan base and consumer engagement on Facebook, Twitter and Instagram.
• Advise marketing leadership team on latest Web trends, best practices and standards.
• Develop a content distribution plan for photos and video targeting consumers outside of brand’s current customer base.
• Lead implementation of content plan and leveraging assets to ensure high-engagement content utilized in line with digital strategy.
• Work to evolve and improve SEM and SEO strategies which deliver measurable results against specific marketing initiatives.
• Develop a plan to grow Facebook, Twitter and Instagram following.
• Partner with internal departments, athletes, teams and personalities to develop content campaigns to further enhance image of company’s brands.
• Work with the same group to develop the editorial calendar of content that will be distributed.
• Collaborate and lead across internal and external customer landscape to include brand marketing, sports marketing, athletes and artists, and sponsored events and associations.
• Manages and directs the work of the digital marketing staff in the U.S. and oversees the digital marketing strategy in international locations; disseminate the Company’s brand strategies.
• Brainstorm new and creative growth strategies to acquire new fans and grow community fan base.

Qualifications

• 10 or more years of consumer digital marketing experience
• Advanced knowledge of leading social platforms (Facebook, Twitter, Instagram, LinkedIn, Snapchat)
• Experience managing SEO/ SEM, social media, paid media
• Advanced knowledge of Google Analytics and other web metrics
• Previous experience working on corporate / brand social media for global organization
• Must demonstrate success in developing a brand’s social media effort
• Proven experience in building innovative, proactive, high-impact digital channels; utilizing all relevant channels and aligning strategies with business goals in order to drive brand awareness and customer engagement.
• Must show success in developing and executing a content distribution plan
• Ability to work in a team oriented environment and possess strong collaboration skills