Director, Marketing (Revenue Generating Programs)

How You’ll Contribute

The Communications Division leads the development and execution of integrated communications and marketing strategies to further the mission of the National Geographic Society and advance its position as one of the world's most trusted non-profit organizations and global brands. Driven by the Society's vision to be more globally known for its impactful Explorer-led mission programs, the Division's creative and strategic minds develop strategic communications, marketing campaigns, creative content, and media to promote the Society's strategic plan and key priorities. The Division comprises six departments: Engagement and Marketing Strategy, Brand, Creative, Strategic Communications, Executive Communications, and Content and Editorial.

The Engagement and Marketing Strategy department is a dynamic team within the Communications division at NGS. The department defines and implements an engagement strategy for the Society to deepen relationships with our core audiences, market our key products, services and offerings in education, experiences and events, and Explorer-led programs, and support our fundraising goals and objectives. The team is driven by a deep understanding of audience behaviors and motivations — designing digital experiences, outreach campaigns, and acquisition strategies to meet their needs.

The National Geographic Society has several lines of business including touring exhibitions and immersive experiences, live speaker series, professional storytelling workshops, and more that will be growing and expanding through thoughtful marketing and sales strategies.

The Director, Marketing reports to the VP, Engagement and Marketing Strategy, responsible for overseeing the marketing efforts for our revenue-generating programs, including developing annual marketing plans to generate leads, increase market share, and maximize revenue. One of the primary responsibilities for this role is to manage a small group of agency partners in these efforts.

Your Impact

Responsibilities Include

Strategy Development (40%)

• Work closely with key business leads and sales teams for Traveling Exhibitions, Storytellers Collective, and National Geographic Live to develop go-to-market strategies that engage, grow, and retain our target audiences.
• Enable sales teams and business leads to meet their revenue goals through lead generation and top-of-funnel marketing strategies.

Agency Oversight and Campaign Implementation (40%)

• Oversee and coordinate a blend of vendors, agencies, and internal teams responsible for various channels, segments, and services including creative, content, web, advertising, email, social media, and programming to effectively implement the overall marketing strategies for each program.
• Ensure compliance with laws and regulations governing marketing and privacy.
• Manage the development, review, and dissemination of omnichannel campaign collateral.
• Track campaign results, analyze data, develop campaign reports, and create action plans for campaign improvements and optimizations.
• Deliver plans on time and on budget.

Budget Management (20%)

• Create and maintain budget for marketing efforts for agency and media spends for each program aligned to revenue targets and goals.

Educational Background

Bachelor’s degree required; credentials in marketing, communications, or business a plus.

Minimum Years And Types Of Experience

10+ years of experience in live entertainment, destination, and B2B marketing.

Knowledge and Skills

• Excellent communication and interpersonal skills.
• Excellent presentation skills.
• Strategic thinking and leadership to develop new ways to reach venues and consumers and grow the business.
• Knowledge about current trends in marketing, customer engagement and experience, and digital strategy.
• Ability to leverage both traditional and digital marketing tactics to promote products or services.
• Ability to work collaboratively and with executive level stakeholders to translate business goals into marketing activities.
• Data-driven thinker with the ability to develop and utilize surveys, analytics, behavioral research and other tactics to gain deeper insights into audience preferences and motivations to optimize strategies.
• Strong project and budget management skills.
• Results-driven leader and communicator, who can work well in a matrix environment.

Supervision

No direct reports at this time but potential for direct reports in the future plus oversight of several vendors, agencies, and contractors.

Salary Information

National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar sized nonprofit organizations. The salary range for this position is $133,000 - $158,000. Pay offered to candidates will be based on several factors including but not limited to industry-based or other relevant work experience, education, skills, certifications, and training.

In addition, National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31; paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.

Job Designation

Hybrid - At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if they prefer.

Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.