We are looking for a Product Marketing leader to ‘move markets’ in our favor. The ideal candidate will be a difference-maker in helping us carve out a differentiated path among a crowded sector of data and marketing technologies. As our Product Marketing leader, you will lead a team responsible for go-to-market strategy and execution for our Composable CDP platform and all of its component products. The successful candidate will partner with our VP of Marketing, Founders, Product Leadership, and Sales Leadership to define and articulate our product vision and differentiators. They will then express those in high-impact marketing campaigns, marketing assets (most importantly our website), product strategy, and sales enablement.
About You
We are seeking an outcome-oriented marketing leader with experience navigating competitive markets for complex, high-consideration technology solutions. They are an expert product storyteller who can craft a compelling and thought-provoking narrative for multiple technical products and personas. They are a product marketing expert, a motivating leader, a top-tier communicator, an effective project manager, and able to switch between deep work and rapid execution on a dime.
This is a leadership role in a market, team, and company sense, but will also require regular hands-on work for the foreseeable future in asset creation, analyst interaction, copywriting, sales training, and much more.
What You’ll Have:
- 10+ years of product marketing leadership experience in bringing technical products to market. Marketing Technology domain knowledge is a huge plus.
- Expert knowledge and experience in building and motivating marketing teams.
- Process-oriented and data-driven approach to running campaigns and judging their results.
- Demonstrable track record of turning marketing into a differentiator in highly competitive markets.
- Experience working closely with ecosystem partners on co-marketing and community initiatives.
- Demonstrable experience mastering new technical product categories and turning that knowledge into effective market positioning and go-to-market plans.
- Experience translating product themes into impactful marketing campaigns and coordinating those campaigns across channels and teams (including Sales).
- High sense of urgency and ownership for company-level outcomes.
- Thoughtful and clear communicator, ideally in writing.
- Demonstrated skill as an opinionated contributor to copywriting and design for both marketing materials and product.
What You’ll Do:
- Develop product positioning and messaging for our overall Composable CDP platform and all its component product lines.
- Plan the themes and campaign tactics for our rolling marketing calendar.
- Ensure the quality and value of our copy, images, and content across all go-to-market channels.
- Help produce ‘market-moving’ executive thought leadership and talks.
- Work closely with our Product organization on product strategy, positioning, packaging, and naming.
- Work closely with our Sales organization to deliver training as well as build a feedback loop for messaging and other learning.
- Work closely with our Growth Marketing team on channel-level execution and experiments.
- Oversee competitive intelligence, analyst relations, and sales enablement from a product marketing perspective.
- Build relationships with our extensive ecosystem of partners for joint marketing and community initiatives.
- Demonstrate customer obsession and customer advocacy through a deep knowledge of customer pain points and requirements across personas.
- Serve as a mentor, leader, or coach to direct reports and peers across the company.
Company information
Hightouch is the leading Data Activation platform, powered by Reverse ETL. Sync customer data from your warehouse into the tools your business teams rely on.
Retail, Financial Services, Manufacturing, Technology, Healthcare, Data Integration, Data Governance, Data Management, Marketing Technology, Customer Data Platforms.
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