About Raydiant
Raydiant is the ultimate Experience OS for the world’s most forward-thinking restaurant, retail, hospitality, banking, and entertainment brands. With Raydiant, franchise managers, IT, marketing, and communications leaders can effortlessly scale their physical operations, eliminate the stress of outdated technology, and create captivating, personalized in-store experiences that drive customer loyalty. Trusted by nearly 5,500 brands—from SMBs to enterprises like First Bank, Dickey’s BBQ, Harvard University, The Salvation Army, Red Bull, Chick-fil-A, Thomson Reuters, and Wahlburgers—Raydiant is transforming the in-location experience. Founded in April 2017 and headquartered in San Francisco, Raydiant has raised over $50 million from leading investors, including 8VC, Atomic Ventures, Lerer Hippeau, Transmedia Capital, Illuminate Ventures, and Ron Conway.
About the Role
As a Product Marketing Manager, your role is vital in promoting the use and success of our software solutions in the restaurant/QSR hospitality and retail sectors. You will be accountable for developing and implementing marketing strategies that appeal to our target markets and showcase the distinct value of our products. Your responsibilities will include working closely with Product Management, Sales, Customer Success, and other teams to guarantee that our offerings fulfill market needs and surpass customer expectations.
What You Will Do
- Market Research & Analysis: Conduct in-depth research to understand the restaurant/QSR, hospitality, and retail markets, identifying key trends, customer pain points, and competitive dynamics. Use these insights to inform product positioning and marketing strategies.
- Go-to-Market Planning: Develop and implement go-to-market plans that effectively launch new products, drive product adoption, and expand market reach. This includes creating timelines, identifying key stakeholders, and coordinating cross-functional efforts.
- Product Messaging & Positioning: Create clear, compelling product messaging that communicates the value and differentiation of our solutions to the restaurant/QSR and retail industries. Tailor messaging to resonate with specific customer segments.
- Sales Enablement: Equip the sales team with the tools they need to succeed, including pitch decks, product demos, competitive analysis, and training sessions. Ensure the sales team is fully prepared to convey the benefits of our solutions to potential customers.
- Content Development: Produce high-quality content such as case studies, whitepapers, blog posts, and video scripts that support marketing campaigns, product education, and customer engagement efforts.
- Campaign Execution: Lead the planning and execution of integrated marketing campaigns across multiple channels (e.g., digital, social media, email) to generate leads, build brand awareness, and drive customer acquisition.
- Customer Insights & Feedback: Gather and analyze customer feedback to understand market product performance, identify improvement areas, and inform future product development.
- Performance Metrics & Reporting: Monitor and report on the effectiveness of marketing initiatives, providing insights and recommendations for continuous improvement.
What We Are Looking For
- 5+ years of experience in product marketing, ideally within the SaaS, restaurant/QSR, point of sales, hospitality, or retail technology sectors.
- Demonstrated success in developing and executing go-to-market strategies for software products.
- Deep understanding of the digital in-store experience within the restaurant/QSR and retail environments.
- Exceptional communication skills, and proven ability to craft persuasive product messaging and content.
- Experience in sales enablement, with a strong track record of supporting sales teams to achieve their goals.
- Proficiency with marketing automation tools, CRM systems, and data analytics platforms.
- Ability to work effectively in a startup environment, balancing multiple priorities and adapting to changing circumstances.
Perks/Benefits at Raydiant
- Full medical and dental plans
- 401(k) plan
- Flexible PTO and paid holidays
- Be a part of low ego, high-performance team
- One of the first 150 people in a very fast-growing company
Raydiant is proud to be an equal employment opportunity employer that values diversity in hiring and gives consideration to all candidates regardless of their race, age, creed, color, religion or religious belief, national origin or ancestry, disability, military or veteran status, genetic information, sex, gender, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by local, state, or federal law.
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