Marketing Manager - 13606

Marketing Manager - 13606

Length of Assignment: 6+ months

Location: Ridgefield Park, NJ

Schedule: Hybrid, M-Th Onsite, Friday WFH

Top Skill Sets:

• MUST have experience w/managing explainer video marketing
• Project management
• Creative evaluation and marketing vision skills
• Strong communication

The Role:

Our client is looking for an experienced Marketing Manager to drive sales by using their expertise in managing video explainer content that is placed on their products in store and online, primarily but not exclusively, video and audio content.

Role and Responsibilities:

• In-store and Online Video Solutions
• Responsible for the implementation of in-store and online video content. Supports in-store video content creation/localization.
• Supports production of compelling content for shoppers including products/ feature demos/ and all other videos for retail.
• Manage legal reviews of all content and aligns internally on changes to content. Develop individual content plans by display by retailer and work with the Merchandising and Display team for implementation.
• Collaborates with cross-functional teams on content deployment plans and approvals
• Manages the user interface on TVs for shopper engagement with content. Reports on metrics and shares insights, when available. Maintains a library of all content both with the production vendor on our client’s digital content management system. Oversee digital video content creation/localization.
• Manages Explainer content usage on retailer websites. Assists with the securing of movie studio, streaming content, SEC and 3rd party content to be deployed in retail. Support account team needs for promotional video content and or static art cards in retail.
• Retail Training, Field Team and Merchandising.
• Leads cross functional efforts to find new solutions to engage with shoppers to convert.
• Partners with training team on video and training needs.
• Partners with the HE Field Team on video need, and other marketing support.
• Works closely with the Merchandising team on content plans by displays by retailer for all deployments.

Skills, Qualifications, and Attributes:

• Minimum Bachelors (BA/BS) required
• Minimum of 5 years in marketing, with relevant work experience w/managing explainer video marketing
• Retail marketing experience is highly desired
• Must be able to work with large quantities of data at one time and multi-task
• Must be a creative thinker and have an analytical mindset
• Must be very detail oriented and skilled at project management
• Ad hoc projects
• Must have strong project management abilities
• Must have excellent communication and collaboration skills