Digitas Health is theAgency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
The Digitas Health Account Planning team uncovers creative customer insights, and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and reports to the SVP/Head of Planning.
As Director, Account Planning you have at least 8 years' experience applying creative customer insight in a marketing, creative agency or professional services firm, thinking, and energy. Most importantly, we are excited by candidates with enthusiasm for pushing the frontier of how marketing can evolve to meet the needs of an ever more powerful consumer.
This is a hybrid role, requiring three days in-office each week OR remote. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
You will be the customer insight "lead" for designated Digitas Health LifeBrands clients, with 3 primary responsibilities:
- Use customer insight to help the team come up with great creative marketing ideas
- Create approaches for coming up with customer insight
Additional responsibilities for this position include:
- Determine where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful and where the opportunities are
- Identify important customer insights from existing client/Digitas Health data and translating them into relevant marketing program possible effects
- Apply innovative research and "listening" methodologies to create relevant, creative customer insights
- Partner with the latest primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insight and marketing program application value
- Improve the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
- Apply the Digitas Health LifeBrands Active Branding approach to marketing program development, and inspiring your teams to embrace a "pull" approach to marketing
- Lead team brainstorms that produce creative insight and maximize team contributions
- Build productive collaboration and promote successful teamwork
- Create demand for account planning's contributions by demonstrating its impact
Qualifications
- At least 8 years' experience working in marketing or strategic services organizations – e.g., general advertising agency account planning group; management consulting firm; brand strategy firm; large DM firm strategic planning/account planning group
- Qualitative research experience applying qualitative research techniques
- Familiarity with interpreting and applying quantitative research
- Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
- Graduate degree is a plus (e.g., MBA, Masters)
- Familiar with segmentation, analytics and media research tools (e.g., MRI)
- Discern the customer insight and "human truth" from mounds of data
- A passion and empathy for the consumer's perspective
- Avid follower of how marketing is evolving to meet the needs of the ever more powerful consumer; you can tell the difference between YouTube and an inner tube
- Ability to challenge the team to uncover "what's in it for the customer"
- Passionate about applying the latest qualitative methodology to the development of insight
- Experience applying insight to marketing program development, and helping creative teams understand an insight and translate it into creative magic