Vice President of Product Management-Retail and CPG
About this role:
We are looking for a talented product management professional to join the Epsilon product management team in the role of VP of Product Management, Vertical Solutions, CPG and Retail. In this role, you will be responsible for developing and executing product and growth strategies for advertising and marketing technology products that serve iconic CPG and Retail brands. To do this, you need to be experienced in conducting market analysis, using client and buyer insights, and understanding industry and technology trends to develop products and solutions that are valued by our clients. Strong analytical, collaboration, and communication skills are essential as you work closely with other product managers, sales leaders, and senior executives internally and externally.
Responsibilities will include:
- Play the primary role in defining and driving product strategy, pricing, packaging, and roadmap for CPG and Retail vertical solutions. Synthesize market feedback to find revenue growth opportunities and competitive threats. Define client challenges, size opportunities, and prioritize initiatives for the CPG and Retail verticals that are differentiated, scalable, and repeatable.
- Collaborate with key stakeholders to set go-to-market priorities, product adoption goals, and track revenue growth or other key performance indicators. Report progress against established goals to senior management. Proactively implement adjustments to plans when they start to go off track.
- Train cross-functional teams on the “what, why and how” of the CPG and Retail solutions so the teams understand, embrace and evangelize the vertical solutions.
- Work with marketing and sales to drive vertical customization of product positioning, case studies, and marketing collateral that clearly articulates Epsilon’s unique market differentiation.
- Support the sales team by taking part in client conversations and new business pitches as needed.
Ideal candidate would have the following qualifications:
- 15+ years of progressive experience with 10+ years of product management experience with AdTech or MarTech solutions, and 5+ years as a people manager.
- Direct, relevant industry experience with CPG and/or Retail.
- Owned several products or solutions from introduction through launch and into maturity.
- Experience effectively influencing stakeholders and driving resolutions.
- Strong communication, persuasion, and presentation skills.
- BA/BS degree. Advanced degree and/or MBA desirable.
- Inspirational Leader: You excel at inspiring, leading, coaching, and mentoring a diverse team that is talented, ambitious, and evolving. Your leadership motivates your direct team, and the broader cross-functional team, to pursue new business opportunities and achieve ambitious growth targets.
- Strategic Vision and Market Insight: You have a good understanding of the digital marketing landscape and emerging trends. You must be adept at translating complex market problems into actionable product strategies that align with business objectives.
- Problem Solving and Innovation: You are proficient in identifying and solving complex problems through innovative solutions. You have a proven ability to drive product development from conception through delivery, ensuring solutions meet high standards of quality and performance.
- Stakeholder Management and Communication: You have effective communication skills and can successfully interact with various stakeholders, including internal teams and clients. You can articulate product vision and requirements clearly, manage expectations, and ensure all parties are aligned with the product plans and goals.