Digital Marketer

Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag (rolling papers and wraps), Stoker’s (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.

Let’s Build Great Experiences Together!

As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team!

About the job

As the Digital Marketing Coordinator you will serve as the primary coordinator for all marketing initiatives, including but not limited to social media management, influencer campaigns, content creation, performance tracking, and general marketing support, while assisting with any additional coordinator duties as needed to ensure comprehensive brand growth and engagement across all platforms and channels. You will collaborate closely with a talented cross-functional team and interact directly with senior management and contribute to the team's expansion while developing diverse marketing skills across multiple channels and initiatives. To be successful in this role you must thrive in a startup culture within a larger organization, offering opportunities for rapid growth and personal development.

• Manage and control all FRE social media accounts, responding back to users on all platforms, and engaging with the community.
• Support the creation of marketing collateral, including digital assets, print materials, and point-of-sale displays.
• Support event planning and coordination, including trade shows, product launches, and promotional events.
• Coordinate with external vendors and agencies to ensure timely delivery of marketing assets and services.
• Maintain and update marketing calendars, project timelines, and other documentation as needed.
• Assist in the development and execution of email marketing campaigns, including content creation, list management, and performance tracking.
• Develop and manage the social media calendar across all platforms, ensuring consistent and engaging content delivery and aligning with Digital and Marketing teams.
• Plan, execute, and oversee influencer marketing campaigns, including identifying suitable influencers, negotiating partnerships, and tracking campaign performance.
• Manage influencer gifting programs, including product selection, packaging, shipping, and follow-up communication.
• Support the development of engaging social media content, including images, videos, and stories, to ensure alignment with brand voice and marketing objectives.
• Implement and manage social media advertising campaigns across various platforms to drive brand awareness and engagement.
• Monitor social media trends and emerging platforms to identify new opportunities for brand growth and engagement.
• Collaborate with the legal team to ensure all social media content and influencer partnerships comply with relevant regulations and brand guidelines.
• Implement social listening tools to gather consumer insights and feedback, using this information to inform marketing strategies and product development.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-2 years of experience in marketing, preferably with a focus on consumer products.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, with the ability to effectively collaborate with diverse teams.
• Proficient in using Microsoft Office Suite.
• Basic knowledge of digital marketing channels, tactics, and best practices.
• Ability to adapt to a fast-paced, ever-changing environment and a strong desire to learn and grow.
• Passionate about Turning Point Brands products and a commitment to promoting responsible use.

Let’s talk money and perks!

The pay range for this role is between $24 to $26 an hour.

Turning Point Brands offer a competitive salary and benefits.

• 12 Paid Holidays
• PTO (Paid Time Off)
• 401K with company match
• Short Term Disability Insurance
• Basic Life Insurance
• Tuition Assistance
• DailyPay

Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.