Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.
Responsibilities:
- Define go-to-market strategy for TikTok's App solution (Focus area: Android and Subscription).
- Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning.
- Become the product expert by assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations.
- Set the vision for product launch and GTM strategy, and partner closely with both regional counterparts and cross functional partners to drive in-market activations, sales enablement and product adoption.
- Influence product requirements through early stages of planning and development with a clear articulation of customer feedback and market insights.
- Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization.
Qualifications
Minimum Qualifications:
- BA/BS degree or above
- 3+ years of product marketing or product management experience with digital ad products
- 3+ years of experience in the digital advertising industry in a measurement capacity
- Strong knowledge of the Android platform or Subscription App business model and experience working on qualitative and quantitative measurement of marketing campaigns
Preferred Qualifications:
- Excellent communication, presentation and analytical skills.
- Ad delivery or delivery automation solution experience with a technology company, media agency, consulting firm preferred.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
Job Information:
Compensation Description (annually)
The base salary range for this position in the selected city is $148800 - $244000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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