Senior Digital Marketing Manager

Our Client: Chicago based fashion brand
Job Title: Senior Digital Marketing Manager
Location: Chicago, IL- 5 day's on-site
Role Type: Direct Hire

Job Duties:

• Develop and implement comprehensive marketing strategies to acquire new customers and drive growth in customer base
• Manage owned marketing channels such as SEO, content marketing, email marketing, and organic social media to increase brand visibility and attract prospects
• Collaborate closely with the creative team to develop compelling campaigns and marketing materials that resonate with our target audience
• Manage external agency relationships; provide overarching strategy and direction
• Analyze campaign performance and KPIs to optimize tactics and ensure efficient allocation of marketing budget
• Lead cross-functional efforts to align marketing strategies with sales objectives and overall company goals
• Stay on top of industry trends and best practices in digital marketing, leveraging insights to drive continuous improvement and innovation
• Eager to be a part of a growing business, with an assertive, action-oriented approach to setting and pushing ambitious growth goals.

Qualifications:

• Bachelor's degree in marketing, Business Administration, or a related field
• 6+ years in a senior marketing role with a focus on customer acquisition and pipeline growth, ideally within the fashion, eCommerce or retail space
• Strong understanding of paid and owned marketing channels, including hands-on experience with digital advertising platforms and analytics tools such as Google Analytics
• Demonstrated success in developing and executing strategic marketing plans that drive measurable results
• Excellent leadership and communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
• Analytical mindset with proficiency in data analysis and reporting to drive data-driven decisions
• Creative thinker with a passion for innovation and staying ahead of industry trends