Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America’s First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and Responsibilities
We are seeking a Senior Marketing Lead, specifically for Dish Search to be part of our Marketing department and broader customer acquisition strategy. The successful candidate will work closely with the paid search leads and cross-functionally with a variety of technology partners (mainly including Google & Microsoft) to ensure DISH’s brands meet their respective goals. You will be working cross-departmentally to glean in-depth product knowledge, develop strategies, and derive crucial insights from campaign performance.
Key Responsibilities:
Leading paid search strategy and execution across several of DISH’s brands
Understanding and working with technology partners like Google and Microsoft to organize bidding structures while leveraging platform automation
Providing subject matter expertise in business strategy and planning related to digital marketing
Defining and managing projects to improve the effectiveness and growth of paid search programs
Executing bid management, campaign launches, and account changes
Liaising with the Sales and Brand organizations to develop processes to manage and collaborate with external search partners, consolidate improvement/requests, analyze results, and deliver strategic recommendations
Working closely with the enterprise site team to design landing pages that optimize both conversions and search engine relevance/quality scores, while also leading execution for measurement studies
Skills, Experience and Requirements
Education and Experience:
Bachelor's degree in Marketing, Business, or related field, and 4-6 years experience in paid search; or equivalent combination of education and experience
Experience in managing a team, along with management and organization of external partners and agencies
Skills and Qualifications:
Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency
An ability to think creatively, strategically and quickly
Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking
Thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines on a daily basis
Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skills
Previous experience with Google Ads and Microsoft Ads required
Google Search Ads 360 and Google/Microsoft Editor experience a strong plus
Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer - Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. We are a true merit-based organization and work hard so there are no artificial barriers to one's potential success. DISH is committed to a workforce where everyone's opportunities are limitless. Please note that you may redact or remove any information that identifies age, date of birth or dates of school attendance/graduation from your application documents before submission and throughout our interview process.