Reporting to the Public Relations lead, the Marketing & Communications Manager will serve as the regional marketing expert, setting strategy, developing and implementing all collateral, digital and paid and/or donated media needs across Southern California.
This position is part of a larger regional strategic communications team and a nationwide effort.
Responsibilities:
- Collaborating with the Strategic Communications lead to develop, execute and evaluate regional and community marketing communications initiatives that complement the Alzheimer’s Association national strategic plan.
- Promoting strategic initiatives across marketing communications channels, including:
- Maintaining digital platforms to maximize brand awareness and ensure a positive user experience;
- Writing and editing content for weekly e-newsletter;
- Resizing of existing creative on provided design platforms;
- Leveraging and/or developing print and digital collateral as necessary to reach target audiences.
- Assuring compliance with all Alzheimer’s Association branding policies, procedures, standards and applicable regulatory requirements.
Qualifications:
- Bachelor’s degree in relevant field.
- 5+ years experience in marketing communications required; experience in event marketing preferred.
- Experience in collateral development and media buying.
- Experience with healthcare communications is ideal.
Knowledge, Skills and Abilities:
- Understanding of the importance of consistent branding and messaging within a mission-based organization.
- Superior written and verbal skills.
- Creative thinking to ensure fresh approaches to annual and evergreen opportunities.
- Solution-oriented with strong decision making skills, demonstrating effective cost/benefit analysis.
- Management skills, including the ability to set milestones against goals, organize projects, establish and manage budgets and develop work processes.
- Strong time management skills to balance multiple projects in a fast-paced office.
- Knowledge of Southern California media landscape.
- Proficiency with Adobe Suite (Illustrator, Photoshop, Adobe Express preferred).
Position Details:
- Title: Marketing & Communication Manager
- Position Location: Los Angeles, CA
- Full time: Yes
- Position Grade: 306 / $70,000 - 75,000 annual salary
- Reports To: Vice President, Marketing & Communications
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer's Association, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.
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