A well-established produce distributor is searching for a Marketing Communication Manager to join their team. The Marketing Communication Manager you will have a vital role in shaping and conveying our mission and brand to customers, employees, industry, and community partners. Reporting directly to the CEO, and collaborating with other organizational leaders, this innovative and independent thinker will bring enthusiasm, passion, creativity and integrity to this position. Driving company culture, positivity combined with a can-do/will-do attitude will be a critical attribute for the ideal candidate. A dynamic and professional skill set will be key to contributing to a company with a rich history and continuing growth.
Key Responsibilities include:
- Comprehensive marketing, communications and public relations program that will enhance the company's brand and image and enhanced position within the marketplace and the general public.
- Build brand equity and consistency of messaging the company's image and position within the industry, marketplace and broader community.
- Strategically guide external communication, including content creation, design, editing, production and distribution. These activities include but are not limited to collateral, media communications and printed publications such as market reports, product recalls and alerts.
- Oversees all communication platforms and schedules for written publications and social media (LinkedIn, FB, Twitter, IG & Pinterest). Responsible for editorial direction, design, production and distribution.
- Coordinates media interest in the company and ensures regular contact with target media and appropriate response(s) to media requests.
- Coordinates the appearance of all company print and electronic material such as letterhead, use of logo, brochures, etc.
- Identify, implement and manage Customer Relationship Management (CRM) system to centralize and organize all customer data across different channels, enabling businesses to track interactions, manage leads, nurture customer relationships, and ultimately improve sales and customer retention by providing a unified view of each customer throughout their lifecycle.
- Support sales effort with market research, forecasting, customer communication strategies and campaign management to include managing customer databases, analyzing campaign metrics, and ensuring the effective use of marketing tools.
- Conducts relevant market research and monitors trends
- Ensures website and content is current and relevant
- Coordinates special events for customers, employees and vendors including creating marketing, set-up and décor.
Key Requirements/Skills:
- 5+ years of Marketing Experience.
- Proven ability to work with teams, communicate effectively, establish rapport, and manage and develop direct reports
- Natural market and consumer orientation
- Appreciation for good design
- Strong writing and communication skills
- Proven ability to self-organize, meet deadlines, and work cross-functionally
- Self-driven with the ability to operate independently
- Familiarity with Adobe creative tools a plus