Account Executive -Local Sales

Summary Of Position
Responsible for managing and growing advertising sales revenue and business in assigned territory &/or categories for the Advertising team.

Essential Duties & Functions

1. Negotiate and close new business with clients and agencies within key revenue categories as assigned.
2. Develop marketing strategies for accounts that include integrated print, online, digital marketing services and events.
3. Customize highly effective advertising campaigns and presentations to meet client’s needs and budget constraints.
4. Strategize with clients and internal resources on positioning, premiums and merchandising to ensure media buys maximize the clients’ return on investment.
5. Coordinate inquiries, media kits, marketing data and presentations, sales material requests, rate questions, etc. for clients and agencies.
6. Retain existing accounts within territory and upsell them into unique offerings or special sections and initiatives.
7. Monitor competitive media and identify opportunities to increase market share.
8. Conduct needs assessment interviews with clients and prospects to develop customer-driven solutions.
9. Analyze sales performance to goal and forecast anticipated media sales for upcoming periods.
10. Compose letters and proposals as required; negotiate frequency media buys and contracts where appropriate.
11. Communicate effectively to provide outstanding customer service to internal and external customers.
12. Participate in business associations within industry category or territory.
13. On a regular basis, exercise administrative judgment and assume responsibility for decisions, consequences and results having an impact on people, costs and/or quality of service within functional area.
14. Partner with Production department and client solutions team.
15. Partner with Finance for ad booking, corrections, credit and billing.

Essential Job Knowledge & Skills

1. Bachelor’s degree in marketing, advertising, business or related preferred.
2. 4 to 8 years’ experience of advertising sales preferably with an emphasis on local retail sales.
3. Knowledge of and ability to sell various digital media services including SEM, SEO, social media marketing, reputation management and website offerings.
4. Working knowledge of Microsoft Office applications, including Word, Excel, and PowerPoint.
5. Demonstrated knowledge of the full sales life cycle from the client, buyer and agency position.
6. Proven experience developing integrated advertising programs required.
7. Excellent negotiation and customer service skills a must to close new business and retain existing account basis.
8. Strong knowledge of NY newspaper and media market a must to track competition and leverage Newsday Media Group’s core product.
9. Strong interpersonal skills and the ability to present research and proposals clearly in person, via the phone and e-mail.
10. Ability to sell multiple products and generate new business.
11. Aptitude to meet or exceed revenue goals.
12. Capability to develop relationships with clients in person, on the phone and via e-mail.
13. Strong follow through and relationship building skills.
14. Strong problem solving and decision-making skills and the ability to interpret and utilize research to develop and support solution-based programs for customers.
15. Knowledge of Salesforce a plus.

Physical Requirements

1. Employees are generally required to work out in the field visiting clients and sourcing new business five (5) days per week.
2. Required to be onsite at Newsday for key weekly meetings or as needed.
3. Must be willing to travel up to 75% of the time in the designated territory.
4. Ability to drive to client locations and other related site visits.
5. Driver’s license in good standing required.
6. The person in this position frequently communicates with clients, must be able to accurately exchange information, and facilitate presentations & sales pitches to clients and vendors in person as well as over phone/zoom and email.

Salary
The salary for this position is $51,000.00 plus commission.

Equal Opportunity Employer
Newsday Media Group is an equal opportunity employer. Applicants and incumbents are selected, placed, trained, compensated and promoted without regard to actual or perceived sex, race, color, age, national origin, citizenship, marital or domestic partner status, military/veteran status, sexual orientation or preference, gender identity or expression, religion or religious creed, ancestry, physical or mental disability or handicap, status as a victim of domestic violence, or any other characteristic protected by law. In addition, Newsday Media Group provides a reasonable accommodation for applicants/incumbents with disabilities. Please advise Human Resources if you require a reasonable accommodation.