Marketing/Growth Lead

About Hedra:
Hedra is a pioneering video foundation model company founded by former Stanford PhDs and backed by top investors at Index, A16Z, and Abstract Ventures. We're building a full-stack creation studio capable of control, emotion, and creative intelligence.
We raised 10 million dollars in our seed round to revolutionize content creation. Our flagship product, the Character foundation model, launched in late June and garnered national attention, landing us on the top of Reddit (multiple times!) and Twitter. In early October we released Character-2, which has already produced highly creative and viral content.
Note: Hedra is not a 9-5 job, we're a team of passionate individuals seeking to fundamentally change content and build a generational company together. You must be willing to work in-person in either NYC or SF.
Responsibilities:

• Develop and execute comprehensive marketing and partnership strategies
• Establish, monitor, and optimize KPIs for organic and paid advertising initiatives
• Cultivate relationships with influencers and brands to create strategic partnerships
• Oversee and optimize ad campaigns across multiple platforms, including Google, Meta, TikTok, and LinkedIn
• Analyze market trends and competitor strategies to inform growth initiatives
• Collaborate with product and engineering teams to align growth efforts with product development

Required Qualifications:

• 5-7+ years of experience in growth-focused roles, preferably in media or tech companies
• 5-7+ years of experience in digital marketing, with a strong emphasis on social media platforms
• Deep understanding of the online culture, terminally online presence
• Proven track record in managing successful ad campaigns across major platforms (Google, Meta, TikTok, LinkedIn)
• Excellent analytical skills with the ability to derive insights from data to drive decision-making
• Strong leadership and communication skills
• Community building to nurture and activate our 400K+ strong user base
• Experience orchestrating multi-channel campaigns across paid, organic, email, and influencers
• Experience leveraging and accelerating already rapid product led growth

Preferred Qualifications:

• Experience in the AI or video technology sector
• Familiarity with content creation tools and platforms
• History of scaling user acquisition for creator platforms that span B2C and B2B

Sample Projects:

• Lead paid social campaigns across Facebook, TikTok, LinkedIn, etc.
• Develop and implement SEO strategies to drive organic traffic
• Manage email marketing campaigns and sequences
• Track and report on key metrics across all funnel stages

Closing:
At Hedra, we're reshaping the future of digital content creation. If you're passionate about marketing, innovation, and cutting-edge technology, we want to hear from you.