Sr. Product Operations Manager (REMOTE)
Position Overview:
Bloom Insurance, the insurance industry’s trusted growth partner, is looking for an experienced and dedicated Product Operations Manager to ensure successful execution of Bloom’s multi-channel campaigns. In this role, the Product Ops Manager oversees all aspects of multi-channel outreach programs, from creating initial contact strategies to ensuring flawless execution, and reporting campaign operations to stakeholders. The ideal candidate is initiative-taking, operationally skilled, and highly analytical.
We are looking for an exceptional individual who can:
- Act as a program manager for large programs.
- Client-facing program leader capable of running meetings in multiple workstreams including data, operations, marketing operations, strategic governance.
- Develop/evolve comprehensive strategies for multi-channel campaigns specific to assigned programs.
- Define campaign goals, target audience analysis, and channel selection.
- Selecting and managing the operational efficiency of various channels and recommending change of course as indicated by outcomes.
- Create channel-specific content, optimize campaigns for each channel, and ensure consistent messaging across all channels; collaborating with content creators to create engaging and impactful content for each channel.
- Create detailed campaign plans, setting timelines, and coordinating the execution of campaigns across multiple channels in compliance with operational and financial goals of a campaign/program.
- Develop targeted messaging for different channels, ensuring consistency with the overall campaign strategy.
- Monitor campaign performance using relevant metrics and analytics tools. Analyzing data to assess the effectiveness of campaigns, identifying trends, and making data-driven decisions to optimize performance and achieve KPIs.
- Coordinate cross-functional teams and stakeholders involved in the campaign, ensuring clear communication, and maintaining alignment and timeline adherence across all channels and activities.
- Conduct UAT and A/B testing, audience segmentation, and other optimization techniques to refine targeting, messaging, and channel selection.
- Improve campaign performance based on data insights and lessons learned.
- Generate regular reports and present campaign performance to stakeholders, including management, clients, or internal teams.
- Perform all other duties as assigned.
Qualifications:
- Bachelor’s degree information technology, cybersecurity, MIS or a related field or a minimum of four (4) years of experience in lieu of degree.
- Minimum three (3) to five (5) years of marketing, operations, or program management (or combination thereof) experience.
- CMS Stars program experience within a health plan or vendor serving a health plan a must.
- Experience with the HRA Stars metrics specifically is highly desirable.
- Project management experience is a plus.
- Multi-channel consumer direct response experience desirable.
- Call Center operations experience desirable.
Required Skills and Abilities
- Ability to get into the weeds and be a subject matter expert who can speak with authority.
- Excellent interpersonal and communication skills, both written and verbal.
- Strong client presence
- Excellent intuition and emotional intelligence
- Exceptional ability to understand and interpret data.
- Able to adapt to competing demands, take on new responsibilities, and adjust plans to meet changing priorities.
- Strong organizational skills and ability to multi-task and prioritize competing priorities.
- Innovative and solutions-minded
- Ability to interpret and communicate complex data or concepts and relay concerns clearly and concisely.
- Strong analytical, critical thinking and problem-solving skills.
- Keen attention to detail.
- Adept at using data to identify opportunities for improvement.
- Strong project management skills with a focus on delivering results within deadlines.
- Proficiency in Microsoft Suite (Word, Excel, and PowerPoint)
Travel Requirements
- Up to 5% of the time
What We Offer
Bloom operates with a people-first culture, which means listening to our employees to provide the benefits that mean the most to them. Our competitive compensation, comprehensive health coverage, long-term growth opportunities, and remote work environment are among the reasons that many of our employees have been with us since the beginning of our business. BeBloom, our proprietary employee training and engagement program, helps you learn our business model and immerse yourself in everything our culture has to offer from day 1. From virtual live events to mentorship and leadership programs and employee-led councils, there are countless opportunities to get involved, build connections, and share your voice – because at Bloom, thereal you belongs here.
Core Values:
- Put People First: Uphold and promote a people-first culture within the organization, emphasizing empathy, kindness, and a commitment to making a positive difference.
- Be Stronger Together: Embrace a team player mentality, leveraging the strengths of yourself and others to collaborate as one team.
- Do What’s Right: Adhere to high ethical standards, acting with integrity to do what’s right for partners, customers, and colleagues.
- Embrace a Growth Mindset: Embrace a culture of continuous learning, education, and professional development.
- Drive Solutions: Demonstrate ingenuity and skill by sharing ideas and solutions that drive our mission forward.
About Bloom
Bloom is a third-party insurance services provider that partners with Medicare health plans to enable high-quality Medicare enrollment and drive earlier health plan activation. Founded in 2007, Bloom has partnered with national and regional payers to implement solutions for every step of the member journey, from telesales and quote & enroll to health activation outreach. Supported by its Ascend technology platform, Bloom produces closer connections and better outcomes for Medicare beneficiaries and health plan stakeholders to deliver High Value Enrollment.
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