SAAS Marketing Lead

Job Description
Who are we?
Fulcrum Digital is a leading business platform and digital engineering services company. We partner with global companies from diverse industries: fintech, insurance, higher education, and e-commerce.
Founded in 1999, Fulcrum Digital has 1300+ employees, empowering 100+ global clients from its facilities in the US, LATAM, Europe and India. With expertise in digital transformation, machine learning and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.
The Role :
Hybrid (2 to 3 per week)
Full-time
We are seeking a dynamic and experienced Marketing Leader to drive our marketing efforts and drive the growth of our SaaS culinary platform . The Marketing Director will be responsible for developing and executing strategic marketing initiatives to increase brand awareness, drive user acquisition, and enhance customer engagement. The ideal candidate will have a passion for the culinary industry, a strong understanding of SaaS marketing , and a proven track record of driving results in a fast-paced environment.
What you'll do?

• Develop and implement comprehensive marketing strategies to drive user acquisition, retention, and engagement on our SaaS culinary platform, with a focus on food contracting business.
• Generate inbounds lead which is linked to the revenue targets for the company.
• Focus on Partner marketing, analyze market and formulate suitable partnership and create a marketplace.
• Collaborate with cross-functional teams including product, sales, and customer success to align marketing efforts with business objectives.
• Identifying and positioning our products in new geography/markets.
• Collaborate with the management and the finance team to regulate the pricing strategy.
• Lead the development of marketing collateral, including website content, blog posts, case studies, whitepapers and social media content, highlighting the benefits of our culinary suite for self-operators and food contractors.
• Manage digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, targeting contract caterers and their customers.
• Analyze key performance metrics and provide insights to optimize marketing campaigns and drive continuous improvement, with a focus on maximizing the impact of our culinary suite.
• Conduct market research and stay abreast of industry trends to identify opportunities for growth and innovation, particularly in the food contract management sector.
• Build and maintain relationships with key industry stakeholders, influencers, and partners in the contract catering industry to support marketing initiatives and enhance brand visibility.
• Manage marketing budget effectively, allocate resources efficiently, and ensure ROI targets are met for marketing efforts targeting contract caterers.
• Lead and mentor a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing, with at least 3 years of experience in a leadership role, preferably in the SaaS or culinary industry.
• Proven track record of developing and executing successful marketing strategies that drive user acquisition, retention, and engagement, with experience in the contract catering sector preferred.
• Strong understanding of digital marketing tactics including email marketing, social media marketing, SEO, PPC advertising, and content marketing.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Exceptional communication skills with the ability to effectively communicate ideas and collaborate with cross-functional teams.
• Demonstrated leadership ability with experience managing and mentoring a team of marketers.
• Passion for the culinary industry and a deep understanding of culinary trends and preferences, with a focus on the contract catering sector.
• Creative thinker with a strong attention to detail and the ability to thrive in a fast-paced, dynamic environment.
• Join us in revolutionizing the culinary industry with our innovative SaaS platform.

Please visit our culinary digital website: culinarydigital.com