ClubHouse Hotel & Suites and Holiday Inn Express & Suites
Rapid City, SD
Department: Sales and Marketing
Reports to: General Manager(s) and Regional Director of Sales
Classification: Full Time / Salary / Sales Incentive
Review(s): 90 days / six months / Annual
Introduction:
The ClubHouse & Suites and the Holiday Inn Express & Suites are at the heart of Rapid City's growth and economy, attracting new companies, retail, dining, and medical. Several projects are underway. The Holiday Inn Express & Suites is open; the ClubHouse Hotel & Suites will open in March 2025. Hosting guests of all kinds, business travelers, groups, and families vacationing in a destination that captures the spirit of America is our pleasure.
Job Summary:
The Director of Sales and Marketing is responsible for total room revenue, participates in yield strategy and marketing decisions, and follows them to maximize both hotels’ asset goals. The director implements and is accountable for market performance, top-line revenue for the group, negotiated, and contract market segment revenues.
Job Description:
The Director of Sales and Marketing will perform all the following job responsibilities for both hotels:
- Communicate sales efforts through effective oral and written communication while overseeing rate, date, and space commitments for group, negotiated, and contract account room sales.
- Make reasonable recommendations to increase revenue potential from various markets and market segments that match the asset’s goal of top-line revenue, booked and actualized.
- Participate in Regency's Sales*REV prospecting program.
- Utilize Delphi CRM to its total ability.
- Compile and direct the preparation of reports on the sales department's operation, including, but not limited to, the sales month-end report, monthly and annual forecast, and annual sales and marketing budget.
- Compile, review, and revise the needed sales methods and activities based on the current group booking pace, OTBs, and STR reports.
- Regularly research market trends and related information to develop new sales and marketing strategies.
- Participate in Regency sales blitzes that make sense for both hotels.
- Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote Regency programs.
- Communicate clear information and direction to the staff both verbally and in writing to ensure first-class and accurate guest hospitality.
- Organize and/or attend scheduled sales department, management, and related meetings.
- Professionally represent the hotel in community and industry organizations and events.
- Assist in the overall success of each hotel’s operations and revenue management practices as needed.
- Perform any related duties as assigned.
Physical Demands:
- Exert a well-paced ability to maneuver between functions coinciding.
- Exert a well-paced ability to reach other hotel departments on time.
- Ability to bend and squat, lifting 25 lbs. to 35 lbs. occasionally.
- Requires the ability to walk and stand for extended lengths of time.
- Climb steps in hotels that do not provide elevators.
- Be able to travel by car occasionally.
Appearance Guidelines:
- Business casual attire is required. See the manager’s dress and appearance guidelines.
- Must maintain a neat, clean, and well-groomed appearance.