Product Marketing Manager

Job Description

Job Summary

Responsible for developing and executing comprehensive product marketing strategies that drive awareness, demand, and adoption of our iHarbor innovation portfolio. Work is performed under limited supervision. Direct report to the Vice President, iHarbor Strategy & Operations & Senior Director, System Strategic Marketing.

Primary Responsibilities

The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job responsibilities performed.

• Define and communicate clear, compelling, and differentiated value propositions for our healthcare products and technologies within the University of Maryland Medical System brand positioning.
• Develop and maintain consistent messaging across all iHarbor marketing collateral and channels.
• Collaborate with business, product management, and engineering teams to influence product roadmap and features based on market and user needs.
• Partner with sales, business development, and product implementation teams to develop tools, training, and resources that enable them to effectively evangelize and sell our products and technologies.
• Provide sales, business development, and product implementation teams with the necessary materials, including presentations, case studies, websites, and competitive analysis, to gain user trust and adoption, and to win commercial deals.
• Plan and execute demand generation campaigns that drive awareness and interest in our products, including tradeshow and conference events.
• Create content, webinars, and events (e.g., user forums) that generate leads and help nurture them through the sales funnel.
• Contribute to iHarbor’s Voice of Customer Program for key products (e.g., ensure customer feedback is incorporated into products, etc.).
• Cultivate relationships with users and customers to gather feedback, success stories, and testimonials related to iHarbor’s product portfolio.
• Perform other duties as assigned.

Qualifications:
Qualifications

Education & Experience - Required

• Bachelor's degree in Marketing, Communications, or related field.
• 5 + years’ experience in B2B marketing within the healthcare technology and/or software technology sector.

Education & Experience - Preferred

• 3 + years’ experience launching new products and interacting with users of early-stage technologies.

Knowledge, Skills, & Abilities

• Advanced knowledge of and understanding of the healthcare technology and services industry including patient and clinician needs as well as the evolving economics of healthcare including value-based care.
• Advanced knowledge of product marketing principles, techniques, and best practices.
• Advanced knowledge of various marketing tools, techniques, and platforms.
• Proven ability collaborating with end users, product development, product management, and business teams.
• Demonstrated proficiency leveraging digital marketing channels and tools to drive brand awareness and lead generation.
• Proven track record of delivering measurable business value and achieving results in marketing initiatives.
• Keen ability to understand context, audience, and usability of the product.
• Advanced skill creating compelling content and delivering impactful presentations.
• Ability to effectively manage multiple tasks and competing priorities in a fast-paced environment, meeting deadlines consistently.
• Advanced project management skills with a proven track record of delivering projects on schedule and within budget.
• Advanced conceptual thinking, creative thinking, planning, organizational, and problem-solving skills.
• Advanced skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes.
• Advanced skill developing and maintaining collaborative working relationships with all levels of leadership, staff, customers, and vendors.
• Thrives in a startup environment that is embedded within a larger organization.
• Fearlessly, boundlessly creative and relentlessly attentive to detail.
• Exhibit high self-motivation and ability to work and plan independently as well as in a team environment.
• Advanced skill in the use of Microsoft Office Suite (e.g., Outlook, Word, PowerPoint, etc.).

Additional Information

A cover letter would be useful in the submission to better understand candidate background and experience.