VP of Marketing

Do you have a proven track record of success in marketing and a love of all things culinary? Meyer Corporation is seeking an exceptional Vice President of Marketing to take our brands to new heights of success.

Meyer Corporation is a leading cookware company with a diverse portfolio of well-respected brands, including Farberware, Rachael Ray, Anolon, Circulon, KitchenAid, Disney, Meyer, Hestan, Ruffoni, and Anyday. Our mission is to nourish human connection by inspiring joy for every chef — one cooking innovation at a time. (If you cook, you are a chef). Our core values of Excellence, Accountability, Innovation, Collaboration, Continual Improvement, and Customer Satisfaction guide our decisions and actions, and we seek candidates who are deeply aligned with these values.

We pride ourselves on fostering a collaborative, entrepreneurial work environment that encourages creativity, innovation, and professional growth. We are dedicated to living out our core values, promoting employee well-being through various initiatives and programs, and creating a great workplace where employees feel supported, engaged, and empowered to reach their full potential.

As a market leader in the cookware industry, Meyer Corporation is committed to continuous growth and staying ahead of the curve while always focusing on creating delightful, award-winning products. The ideal candidate for our VP of Marketing role will have a proven track record in marketing leadership, a strong understanding of the cookware industry, and a passion for creating engaging and meaningful customer experiences.

Job Summary:

The Vice President of Marketing will serve as a strategic business and functional partner and an integral member of the Meyer leadership team. They will develop and execute Meyer's marketing objectives to grow the company into a multi-channel, multi-product leader in the cookware, bakeware, and kitchen accessory category. This role is a crucial partner to the Founder/CEO, Managing Director, COO, VP of Sales, SVP of Product Development, and the entire leadership team.

The Vice President of Marketing will lead six Heads of Brand and their teams of marketing and product personnel. In addition, reporting to this position will be Creative, Marketing Research, and Performance Marketing. The individual in this role will be a prominent leader responsible for driving the strategy, development, and execution of the company’s marketing channels and campaigns, both organic (email/SMS, social media, influencer, events, PR/affiliate, brand partnerships, SEO, etc.) and paid (search, social, TV, etc). This role also drives product positioning, go-to-market strategy, and new product launches on all channels, including collaborating closely with the Sales team on brick-and-mortar retail and e-commerce marketing activities. This leader should have deep experience in leading marketing and new product launches in multi-brand, multi-channel, multi-product, data-driven consumer product companies — with expertise across DTC websites, brick-and-mortar retail, and omnichannel retailers. They must be deeply analytical and effectively obtain and synthesize market intelligence, consumer preferences, and trend data to identify and segment target customer segments and growth markets and develop value propositions that will capitalize on market share — while also being deeply creative, with a sharp eye for creative and messaging that effectively drives short-term revenue and longer-term brand equity. The Vice President of Marketing is critical in framing the message inside and outside of Meyer to promote an understanding of the company’s product offerings and benefits while driving new customers and revenue.

This leader should be passionate about leading, mentoring, inspiring, and collaborating with a team. Meyer is building a culture where passion, agility, humility, courage, energy, enthusiasm, collaboration, integrity, and an unwavering commitment to succeed and win as a team are without compromise.

Responsibilities:

1. Develop and execute marketing strategies that align with Meyer's goals and objectives, considering competitive positioning, target audience, and market trends.
2. Lead and manage the Brand Teams, Creative Services, Consumer & Market Insights (CMI), and Performance Marketing to develop cohesive, effective, and distinct strategies and tactics for each brand.
3. Lead and coach Heads of Brand in a hands-on manner through all aspects of brand management, including P&L management, campaign strategy/development/execution, go-to-market strategies and tactics, product positioning, and cross-functional collaboration.
4. Support the Sales team in retailer pitch preparations and, when necessary, participate in meetings with retailers to help secure partnerships.
5. Enable Brand Teams to drive new product launches and go-to-market strategies cross-functionally with Product Development, Sales, and other teams to successful launch execution.
6. Work with Brand Teams and partner with commercial leaders to assess distribution strategy, taking into account product assortment and pricing, to optimize sales and minimize channel conflict.
7. Optimize marketing efforts (including SEO, SEM, organic and paid social media, TV advertising, email marketing, content marketing, affiliate marketing, PR, and influencer marketing) across channels to drive brand awareness, brand equity, consumer engagement, and revenue, with a focus on maximizing return on advertising spend (ROAS), ecommerce conversion rates, and return on investment (ROI).
8. Lead performance marketing function to effectively work with external partners, using data to identify trends, optimize creative and campaigns, and make data-driven decisions to improve performance.
9. Create or restructure processes to ensure team members have the ability to focus and work on the highest impact-driving initiatives and maximize their return on effort (ROE).
10. Develop audience segmentation strategies for social media and other digital platforms to create targeted marketing campaigns that resonate with specific target audiences.
11. Manage and allocate working and non-working marketing budgets effectively to optimize working-to-non-working ratio, return on investment (ROI), and return on effort (ROE).
12. Stay up-to-date on industry trends, innovations, and best practices to inform marketing strategies while embracing a forward-thinking mindset that challenges conventions and biases.
13. Foster a culture of excellence, accountability, innovation, collaboration, continual improvement, and customer satisfaction within the marketing team, encouraging sharing of ideas and best practices to achieve collective success.

Requirements:

1. Bachelor's degree in Marketing, Business, or a related field; Master's degree or MBA preferred.
2. Minimum of 10 years of marketing experience, with at least five years in a leadership role.
3. Proven experience developing and executing successful marketing strategies for consumer products, preferably in cookware or related industries.
4. Experience in Direct to Consumer Website (DTC), E-Commerce, and Brick-and-Mortar, including an understanding of how to make brands and products beloved by consumers and retail buyers in all those channels.
5. Strong understanding of digital marketing channels and best practices, including SEO, SEM, social media, email, content, affiliate, and influencer marketing.
6. Proven expertise with a track record of success in traditional marketing channels, such as packaging, PR, and TV advertising.
7. Has successfully led and managed high-performing marketing teams, including Brand Teams and specialized marketing functions.
8. Experience driving commercial metrics for multiple brands in multiple channels simultaneously.
9. Excellent analytical skills and the ability to interpret marketing data to drive decision-making.
10. Extremely strong communication, collaboration, and interpersonal skills.