VP, Sales Dealer

Company Description

For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit to learn more and join us in building great experiences together!

Job Description

The Dealer Sales Vice President develops & executes area sales strategy to drive profitability growth of the MasterBrand Cabinets, Inc. (MBC) portfolio. This position manages all aspects of Dealer channel sales in the West or East region and is accountable for revenue, profit and share growth targets. This is a supervisory role with 4 direct field sales reports and reports to the Executive Vice President, Dealer-Wholesale Channel.

Responsibilities:

1. Work with the Executive Vice President, Dealer to develop market sales strategy, leveraging the entire MBC portfolio.
2. Champion sales for area by focusing on assisting regional managers with priority accounts. Marshal and deploy resources to grow target accounts.
3. Align resources with strategy, set clear expectations and measurable goals, and establish boundaries; manage performance.
4. Create team atmosphere where team members work together in pursuit of a common mission. Encourage open communication, establish a positive climate, align resources, and nurture commitment to the mission.
5. Manage execution of strategic sales plan including prioritization of activities.
6. Develop and maintain positive customer relationships.
7. Share updates with key MBC stakeholders, including executive team, other MBC sales team members and channel partners.
8. Effectively manage activities in common markets.
9. Work with Dealer Sales & Operations Manager to develop accurate sales forecasts.
10. Support Product, Brand and Channel Marketing Teams in strategic planning and program execution.
11. Develop an effective field sales force by ensuring they are all trained and leveraging the MBS.

Qualifications

1. Bachelor’s degree in business or related field
2. 10-15 years experience in sales with a minimum of 5 years in a leadership position
3. Demonstrated record of strategic sales planning & profitable market growth
4. Demonstrated consultative selling skills
5. Experience managing Channel Sales; Dealer-specific sales management preferred

Additional Success Criteria:

1. Strong self/social confidence & tenacity; sets high personal standards
2. Polished & persuasive communicator with ability to drive sales; aggressive & assertive
3. Ability to lead and influence others in a team environment; creates a safe base/platform for reps to request assistance
4. Ability to coach and counsel direct reports
5. Strong communication skills – verbal, written & presentation
6. Analytical and strategic planning skills; problem solving
7. Strong judgment and decision-making skills
8. Ability to manage multiple projects & drive execution of strategic plans; organized
9. Flexible; ability to adapt style/approach based on situational dynamics
10. Competitive drive; strong desire to win

Additional Information

Equal Employment Opportunity

MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Reasonable Accommodations

MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at

Actual pay will vary based on qualifications and other factors.