Job Title: Vice President of Marketing - Diversified Real Estate Group
Location: Charlotte, NC
Company: a leading diversified real estate, homebuilding, and general contracting firm
Job Overview: We are seeking an experienced and innovative Vice President of Marketing with a strong background in real estate or homebuilding to lead our marketing efforts across our diverse business lines. The ideal candidate will leverage their industry expertise to develop and execute comprehensive marketing strategies that drive growth, enhance brand awareness, and support sales objectives.
Key Responsibilities:
- Develop and implement marketing strategies for real estate, homebuilding, and contracting divisions
- Oversee brand management and consistency across all platforms and business units
- Lead market research initiatives to identify trends and opportunities in the real estate and homebuilding sectors
- Manage the marketing budget and allocate resources effectively
- Direct digital marketing efforts, including website optimization and social media campaigns
- Collaborate with sales teams to create targeted marketing materials and campaigns
- Analyze marketing performance metrics and adjust strategies accordingly
- Supervise and mentor the marketing team
- Represent the company at industry events and in media interactions
Qualifications:
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 10+ years of marketing experience, with at least 5 years in a senior role
- Must have significant experience in real estate or homebuilding marketing
- Proven track record of successful marketing campaigns in the real estate or homebuilding industry
- Deep understanding of the real estate market, homebuying trends, and construction industry dynamics
- Strong knowledge of digital marketing and traditional marketing channels specific to real estate and homebuilding
- Excellent leadership, communication, and analytical skills
- Experience with CRM systems and marketing automation tools used in the real estate and construction industries
The ideal candidate will bring a wealth of industry-specific knowledge and a proven ability to drive marketing success in the real estate or homebuilding sector.