Market Development Lead

Frontera Health is developing a tech-enabled platform to provide pediatric therapies for rural families in need. Our platform leverages AI/ML to establish the foundational video-based data model for early intervention and developmental disorders. By working with parents and caregivers in rural communities, we aim to increase access to care, improve health equity, and deliver personalized treatment for better outcomes.

Frontera is led by a world-class leadership team, well capitalized and backed by premier investors (Lightspeed and Lux), and already have 500+ clients eagerly awaiting our services. As Frontera continues to scale, we will continue to expand services and product offerings to better serve the families and providers in our communities.

The Role

As a Market Development Lead at Frontera Health, you will be instrumental in expanding our reach and ensuring access to high-quality ABA direct services in underserved regions across the United States. You will play a pivotal role in identifying, cultivating, and nurturing strategic partnerships with key referral sources, such as schools, healthcare providers, and state agencies. Your expertise in market analysis, relationship building, and strategic planning will be essential in driving growth and ensuring the successful implementation of our ABA programs.

Key Responsibilities:

• Market Research and Analysis: Conduct in-depth market research to identify underserved regions with high potential for ABA direct services. Analyze market dynamics, including competition, payer landscapes, and population demographics, to develop targeted growth strategies.
• Partner Development and Management: Cultivate and maintain strong relationships with key referral sources, including schools, daycares, pediatricians, Early Intervention programs, Occupational Therapy & Speech Language Therapy providers, state agencies, non-profits, and other relevant organizations. Identify and develop new partnerships to drive referrals and expand our reach.
• Strategic Planning and Execution: Develop and implement comprehensive market launch plans, including referral source outreach, partnership development, and marketing strategies. Collaborate with cross-functional teams to ensure alignment and effective execution.
• Operational Support: Provide operational support, including market research on billing practices, reimbursement rates, supplemental guides, and state-specific policies. Conduct competitor analysis to identify market trends and opportunities. Facilitate a smooth transition of initial relationships to the operations team.
• Community Engagement: Represent Frontera Health at industry events, conferences, and community gatherings to raise awareness of our ABA services and build strong relationships with local stakeholders.
• New Market Launch Experience: Demonstrate a proven track record of successfully launching new markets, including experience in identifying target markets, developing market entry strategies, and executing go-to-market plans.
• Market Expansion and Relationship Maintenance: Drive the expansion of existing markets by identifying growth opportunities and implementing strategies to increase market share. Maintain strong relationships with existing referral sources and partners to ensure continued business. Use Frontera's CRM to document and manage new and existing relationships.

Qualifications

• 3-8 years of work experience in sales, medical device or pharma sales, business development, or consulting. ABA or healthcare experience is strongly preferred.
• Proven ability to travel extensively (50%).
• Proven experience in launching new markets and expanding business operations in new regions.
• Demonstrated ability to identify market opportunities, assess market potential, and develop effective market entry strategies.
• Strong understanding of market research methodologies and data analysis techniques.
• Excellent project management skills and ability to prioritize tasks and meet deadlines.
• Strong interpersonal skills and ability to build and maintain relationships with key stakeholders.
• Proven track record of successfully expanding existing markets and driving growth.
• Demonstrated experience in vendor and event management.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in CRM and other relevant software tools.

What We Offer:

• Competitive salary and benefits package
• Opportunity to make a real difference in the lives of children and families
• Work on a variety of challenging and impactful projects
• Collaborative and supportive work environment
• Be at the forefront of innovation in pediatric healthcare
• Build your skills and grow your career with a rapidly growing company

Join us in building the future of behavioral healthcare!

Frontera Health, Inc. is committed to creating and maintaining a diverse, equitable, and inclusive workplace where everyone feels valued, respected, and has the opportunity to thrive. We believe that our differences make us stronger and that all employees, regardless of their background, experiences, or abilities, contribute to our success.

We are committed to:

• Providing equal employment opportunities to all qualified individuals, without regard to race, color, religion, sex, national origin, disability status, sexual orientation, gender identity or expression, age, genetic information, veteran status, or any other characteristic protected by law.
• Fostering a culture of inclusion and belonging where everyone feels valued and respected.
• Providing reasonable accommodations to employees with disabilities.
• Continuously learning and improving our DE&I practices.

We will achieve this commitment by:

• Recruiting and hiring a diverse workforce that reflects the communities we serve.
• Creating and maintaining an inclusive work environment that is free from discrimination and harassment.
• Actively listening to and addressing the needs and concerns of all employees.

We believe that diversity, equity, and inclusion are essential to our success as a company and to our mission of serving the pediatric behavioral health community. We are committed to continuous improvement in this area and welcome feedback from all employees.