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Hyatt seeks an enthusiastic VP of Digital Media to join our Digital team.
In this role, you will be collaborating closely with the broader global Digital team, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.
Who We Are
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.
Why Now?
This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey.
How We Care for Our People
Our purpose sets us apart—to care for people so they can be their best. Our care for our colleagues is the key to our success.
We’re proud to offer exceptional corporate benefits which include:
- Annual allotment of free hotel stays at Hyatt hotels globally.
- Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center.
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption.
- Paid Time Off, Medical, Dental, Vision, 401K with company match.
Our Commitment to Diversity, Equity, and Inclusion
Our success is underpinned by our diverse, equitable, and inclusive culture.
Who You Are
As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being.
The Role
As the VP of Digital Media, you will lead our efforts to maximize the impact of paid media investment around the world. This pivotal role is focused on crafting an integrated media strategy that covers planning, activation, and measurement to ensure effectiveness and efficiency.
Qualifications
Qualifications
- Proven experience in senior paid media leadership roles within matrixed reporting structures, ideally at major agencies or in-house at Fortune 500 companies.
- Running large teams with responsibility over media strategy, planning, and activation, with close cross-functional partnerships.
- Exceptional communication and interpersonal skills to interact effectively with all levels of management, colleagues, and cross-functional teams.
- Deep understanding of how marketing drives business growth and paid media’s role in contributing to that success.
- Strong strategic and critical thinking skills with a proven ability to creatively develop innovative solutions and tackle complex challenges.
- Ability to obtain organizational buy-in on big ideas, implement at scale, and lead change management.
- Proficiency in audience planning and analysis/use of first-party data.
- Experience with advanced measurement techniques, including attribution models, incrementality testing, and marketing mix modeling.
- Translating complex data into actionable insights and strategies, using analytics to drive data-led decisions.
- Skilled in optimizing media campaigns based on performance data and KPIs.
- Up-to-date knowledge of industry trends, emerging technologies, and best practices in media strategy and planning.
- Ability and willingness to travel as needed.
Experience Required:
10+ years of experience in the same field, industry, or other equivalent business/function role.
Experience Preferred:
Bachelor’s degree in a related field.
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
We welcome you:
Research shows that women, people of color, and other historically excluded groups tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.
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