Senior Community Engagement Manager

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Community team is responsible for driving community engagement and relationship building, advocating for customers within Adobe and driving thought leadership, engagement, and grass roots marketing programs to support our product categories. We work in partnership with a broad set of stakeholders organizations, including Global Marketing, Integrated Marketing, Product Marketing, Product Management, Product Release & Program Management, Go to Market, and Engagement & Retention.

The Senior Community Engagement Manager will work closely with other Community teams, including Community Strategy, Community Content and Community Evangelism, as well as teams across the company such as product and marketing teams to ensure Adobe is an active and visible participant in online communities and conversations. This role will be responsible for building and supporting community advocacy, managing and routing community conversations among internal teams, building relationships, and coordinating community discussions and engagement with external groups and platforms such as Reddit, private forums, and with key community leaders.

The ideal candidate is passionate about creativity and creative communities, is a relationship builder, and has experience working with and managing communities at scale.

What you’ll do:

1. Develop strategy and plans across creative categories to drive community engagement, relationship building and Adobe presence in online communities, including one on one, social, Reddit, Facebook and Private Forums.
2. Support, develop and encourage community advocacy with a focus on building trust and loyalty among users in our key online communities.
3. Manage, coordinate, and operationalize proactive and reactive online community engagement across community engagement team, community team and product and marketing teams.
4. Build and manage relationships across key community forums and individuals with a goal of driving community discussion and engagement.
5. Analyze the content and platform landscape to identify gaps and opportunities, ensuring Adobe’s presence meets our users where they are.
6. Leverage community expertise to identify trends, user behaviors, and growth opportunities and adapt strategies accordingly.
7. Grow community engagement on Adobe-managed community Discord servers and Reddit forums.
8. Work closely with Community Content and Community Strategy teams to support broader Community initiatives.
9. Develop metrics and a measurement framework to track community engagement and customer sentiment in targeted communities.
10. Set standard processes for online engagement across Adobe and identify and cultivate a virtual team of Product Managers to help them be a more visible presence in the community.
11. Set important metrics and be accountable for cross-Adobe community engagement (both within and outside the community team).

What you need to succeed

1. BA/BS preferred OR 10+ years of experience in strategic and operational community management, working closely with senior leaders and partners OR equivalent practical experience.
2. Extensive understanding of online community dynamics and standard processes, with a proven history of building, fostering, and nurturing large-scale communities successfully.
3. Strong written communication skills, and ability to navigate and manage sensitive, and nuanced conversations online.
4. Exceptional ability to establish and maintain complex operational execution, with a keen focus on identifying the key elements – who, what, when, why, and how – to drive better solutions and enhance community experiences.
5. Ability to proactively design, implement, and lead change initiatives that foster growth, engagement and positive sentiment among our online communities.
6. Self-starter with a shown ability to shift priorities quickly and act proactively, maintain organization and prioritization from start to finish, and take ownership of getting things done.
7. Strong analytical skills and an understanding of how to measure the efficacy of community engagement through a broad array of channels.