Marketing Manager, Organic Social Media

About the job

In this role, you are responsible for the execution of all Janie and Jack organic social media channels on a day-to-day basis in accordance with the overall seasonal story-telling and commercial planning. You will develop and execute organic social campaigns for Janie and Jack. You will also be responsible for developing and executing seasonal influencer campaigns. The ideal candidate should be an avid user of social media, have previous experience turning fans into brand ambassadors, and identifying and working with digital influencers.

What you’ll do

Social Content and Planning

1. Develop, execute and manage social media strategy and marketing campaigns across social channels including, but not limited to, Facebook, Instagram, Twitter, Pinterest and Tik Tok.
2. Work closely with design, merchants, web, and email to ensure integrated marketing approach.
3. Curate the brands Instagram cadence, pulling photography and graphics from seasonal campaigns, user-generated content, event recaps, and more.
4. Collaborate daily with copy and design partners to execute on strategy.
5. Project manage creative teams to plan content and assure assets are delivered in timely manner.
6. Assist with content creation including but not limited to video editing and photo cropping.
7. Schedule, create tracking links, and manually post social content as needed (including weekends as needed).
8. Curate UGC library for email and social content.
9. Read, respond and engage with followers’ comments on social media channels, working closely with customer service team to provide excellent customer experience.

Monitor Social & Reporting

1. Create weekly, monthly, quarterly and yearly social media recaps highlighting KPI (i.e. follower growth, engagement rate, top/bottom post).
2. Provide recommendations on how to continuously improve and analyze effectiveness of social media marketing strategies.
3. Be the subject matter expert, research competitors and industry leaders in social media. Have a constant eye on social media trends and technologies.
4. Monitor non-proprietary JJ fan groups and report findings.

Influencer Campaign Management

1. Foster and build relationships with digital influencers to activate in support of larger social media marketing strategies and marketing campaigns.
2. Manage paid influencer agency campaigns from briefs to content approvals to reporting.
3. Coordinate all product requests for influencers.
4. Responsible for influencer expense and vendor management.
5. Social coverage of PR and marketing events.

What you’ll bring

1. BA or BS required (Marketing, Business, Communications, English, or related field a plus).
2. 5+ years of social media marketing experience with corporate brand or agency experience a plus.
3. Strong level of proficiency with social media platforms including but not limited to Instagram, Facebook, Tik Tok, Pinterest, LinkedIn, Google Analytics, and Facebook Business Manager and other social planning and reporting tools.
4. Strong project management skills.
5. Ability to multitask and manage multiple projects.
6. Strong interpersonal and collaborative skills with the ability to build internal and external relationships.
7. Strong verbal and written skills.
8. Portfolio required when submitting your resume.

Why You’ll Love Working With Us

1. The Product—so good, you’ll be using your employee discount more than you probably should.
2. The People—ask anyone that works here…we have incredible people on our team.
3. The Experience—you’ll enjoy a rewarding career at a respected children’s brand.

Let’s Talk Perks!

1. Employee discount at Janie and Jack.
2. Paid holidays and flexible time off.
3. Generous Health Savings Account (HSA) employer contributions for individuals and families.
4. Flexible Spending Accounts and commuter benefits.
5. Life insurance.
6. Extensive 401(k) plan with company matching.
7. Medical, dental, vision, and life insurance.
8. Employee Assistance Program with resources like financial and legal assistance, childcare and elderly care, emotional work/life counseling, health, and wellness resources, travel assistance.