Senior Manager, Programmatic

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year, and our North America CEO, Valerie Davis, was recognized as Adweek’s Media All-Stars Executive of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

Assembly is looking for a Sr. Manager, Programmatic to bolster our Video, Audio, Display Connected Partnerships team. The Sr. Manager is responsible for the growth and flawless delivery of a portfolio of programmatic campaigns, as well as working collaboratively within a cross-functional team to deliver omni-channel excellence. Our Sr. Manager will partner with account and media teams to develop strategic engagements that are centered on business objectives. The Sr. Manager will then work to activate media alongside their team, dividing up responsibilities to ensure programs are regularly reviewed, performance analyzed, opportunities identified, and optimizations executed. The right candidate will have a strong grasp of media analytics, and be nimble enough to activate insights in a fluid and consistent way, which requires a wealth of knowledge across 1st party and 3rd party data sets, as well as a mathematical mind. We are looking for a self-starter, results-driven, details- and numbers-oriented individual who can solve problems creatively.

Responsibilities:

• Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
• Support programmatic sales and growth by serving as programmatic partner to all account and media teams
• Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
• Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
• Stay current on platform features and techniques for activating, measuring and optimizing media programs
• Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
• Support the development of process standards and train team members on the how and why
• Oversee campaign set-up of programmatic buys in DSPs
• Oversee campaign QA process
• Assist traders to manage program pacing and performance
• Troubleshoot issues on all pre-production and live campaigns
• Assess program performance across dimensions including audience, inventory, ad format, creative messaging, optimization strategy, etc. to identify paths for growth
• Support traders in developing skills to identify optimization and growth recommendations
• Support account team in delivering regular performance and optimization updates
• Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

Minimum Requirements:

• 3-4+ years of experience with DSP platforms (self-managed) – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc.
• Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers
• Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
• Proficiency in Excel is required
• Experience training, mentoring and managing team members
• Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred
• Experienced managing a team and career path
• Dynamic Creative Optimization (DCO) execution experience a plus
• Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy

Why Assembly?

• We care about your growth – we offer competitive salaries, and annual compensation reviews
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

Equal Opportunities

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $85,000 - $100,000USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.