Director of Strategic Marketing

WHO WE ARE

Playa Bowls is New Jerseys Original Acai Shop, founded in 2014, and our mission is to serve the highest quality, innovative products to support healthier lifestyles and inspire a world of fun, excitement, and togetherness. At Playa Bowls, we live our brand in our actions and in the relationships that we make in our communities. Our focus is to provide a bowl full of deliciousness to every guest, delivered with authenticity and passion for the Playa way. What began as a pair of blenders, a patio table, and a fridge has flourished into a 250-unit operator and franchisor of the leading fast casual restaurant concept across 25 states nationwide. Our continued rapid growth has created the opportunity for an individual who will help us with continuing to grow our brand!

WHAT WE OFFER

• Competitive pay: We offer competitive base pay, yearly merit increases based on performance and a great incentive bonus plan participation!
• Flexible Work Environment: While this role will start out as a remote work environment, we are looking for candidates who resides in the Dallas area as it will require travel to corporate office for scheduling meetings, company functions, off-site events, yearly summits, trainings, etc.
• Employee Benefits: We offer Medical, Vision, Dental, Domestic Partner Benefits, Spouse & Children Benefits, 401K Plan, Employer Paid Life Insurance and ST Disability, Health Savings Account, Paid Time Off, Paid Holidays, and more!
• Advancement Opportunity: Our Playa Bowls training program will allow you to develop your skills and grow in your career!
• Playa Discounts: If an employee is working, they receive 50% off and one free bowl during their shift & if they're not working, they receive 30% off! Win-win!

WHO YOU ARE

The Director of Strategic Marketing is a key member of the Marketing team, reporting directly to the Chief Marketing Officer. This role will be responsible for overseeing paid, earned and owned media strategy/planning, managing the total marketing budget, leading the new store and leading menu project management with a cross-functional team. This individual will lead overall management with advertising and PR agencies. In addition, this role will lead the marketing execution of new store openings and build/maintain franchisee education through quarterly webinars and best practices. We are looking for a passionate individual who thrives in a fast-paced environment, works effectively with colleagues, and is excited to help us build our brand!

WHAT YOU’LL DO

• Work directly with the CMO to develop and implement strategic marketing initiatives for the brand
• Oversee and closely manage marketing budget for overall brand fund
• Develop, plan and execute paid, earned and owned media to effectively maximize ROI in parallel with paid media agency
• Responsible for consumer PR, crisis communications and PR agency lead
• Lead collaboration with R&D, supply chain, operations and marketing for menu project management
• Build and maintain franchisee education through quarterly webinars and best practice roll outs.
• Oversee new store and grand opening marketing support to include developing impactful emerging and growth market plans
• Conduct market research and analyze market trends to identify opportunities for growth
• Define target audiences and develop marketing campaigns that resonate with them
• Collaborate with cross-functional teams to align marketing objectives with overall business goals
• Monitor and evaluate the performance of marketing campaigns and adjust strategies as needed
• Lead a team of marketing professionals, providing guidance and support to ensure successful implementation of marketing initiatives
• Conduct analysis on industry trends to identify new market opportunities and innovative ways to reach target audiences
• Manage and build strong relationships with key stakeholders, such as customers, franchisees, and industry influencers

EXPERIENCE, EDUCATION AND BEHAVIORS

• Bachelor’s degree in marketing, Mass Communication, Public Relations Business, or a related field
• 7+ years of experience in a relevant level role in the QSR industry or fast casual brand opening 50+ locations annually
• Proficient in Google Suite, Microsoft Office 365, Canva, Social Media Platforms
• Excellent communication, presentation capability, collaboration, and relationship-building skills
• Strong attention to detail and the ability to multitask and prioritize under deadlines.
• Strategic thinker with an eye for creativity and deep understanding of marketing principles
• Superior communication skills with an emphasis on building partnerships, outstanding leadership and mentoring approach and ability to remain flexible in an ever-changing business landscape.
• Demonstrated ability to be highly organized with the ability to handle multiple projects at once
• Willingness to travel quarterly or as needed

MISSION

Inspire and support our communities one bowl at a time.

VALUES

Community. Respect. Integrity. Quality. Passion.

"Playa Bowls is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law."