Manager, Product Marketing

Manager, Product Marketing
LOCATION: Avon / Ohio (US-OH), United States " BRAND: Bendix " REQUISITION ID: 7398 " JOB GRADE: 18
" ON-SITE/REMOTE: Hybrid
Want to help shape tomorrow? At Bendix we've been doing it for 90 years...setting the standard with advanced dynamic solutions that drive improved commercial vehicle performance and safety. We're part of the Knorr-Bremse Group, the global leader in braking technologies. As part of our team, you'll collaborate with a world of talented and dedicated colleagues whose sense of purpose complements your own. You'll find rewarding opportunities, diverse experiences, partnerships, and an unwavering commitment to ethics and integrity. Innovation is part of our DNA. Achievement drives our culture. Learn more today!
JOB DESCRIPTION:
Position Title: Manager, Product Marketing
Reports To: Director, Marketing & Customer Solutions
Date Last Revised: September 5, 2024
Position Summary:
As a leader in the marketing function, this position is responsible for developing and ensuring efficient and effective development and execution of the product marketing plans and execution for all Bendix product lines consistent with the company's strategy and objectives. This position is responsible for driving completion of product marketing launch activities and ongoing promotion by supporting the Bendix sales team and working closely with the Digital marketing team. Through a cross-functional, global approach this entails overseeing, optimizing, sustaining the use of existing and new tools to drive equipment take rates and build market awareness of Bendix product offerings through precice knowledge of target audiences.
Essential Functions:

• Leads a team of marketing analysts to develop product marketing messages, unique selling points, features/benefits of all Bendix product lines.
• Working manager that will actively be responsible for product marketing activities for certain Bendix product lines.
• Manages the team to cover product marketing activities for all Bendix product lines. Assigns analysts as needed.
• Responsible for marketing product launch collateral including video(s), brochures, web sites, Operator's manuals, Service Data Sheet input.
• Responsible for team's completion of tactical marketing plans.
• Works closely with cross-functional departments including: legal, engineering, digital marketing team, demo team, systems engineering, sales team, tech team, aftermarket marketing team, sales operations and others as responsibilities dictate.
• Builds customer relationships to promote Bendix products and their availability on OEM platforms and to facilitate fleet pull-through.
• Promotes products and their features to an organization's target audience.
• Develop working knowledge of all Bendix products, customers and competition
• Studies the company's products, locates key features that will attract customers and creates marketing campaigns for products.
• Drives market research as needed to execute marketing plans.
• Ensures a stable product marketing launches to meet .
• Able to recognize and document Voice of Customer feedback and articulate it to product teams and management.
• Assists in planning and managing the product marketing budget, aligned with its respective sales and tactical marketing plans.
• Utilzies the company's resources in a prioritized manner that allows for strong branding.
• Able to manage multiple product marketing launches simultaneously.
• Manages a marketing team of professionals to ensure employee performance and development is addressed along with ensuring goals and objectives are met for the individual and the business needs.
• Ensure efficient utilization of existing tools and platforms, includes training others as needed.
• Identifies market trends and uses web analytic tools to analyze campaign performance, bringing forth insight into what competitors are doing in the market.
• Develop a firm understanding of market segmentation audiences that consume Bendix marketing content within the commercial vehicle industry.

Knowledge:

• How to develop product marketing messaging including features, benefits, USPs, limitations.
• Bendix product knowledge
• Overall commercial vehicle industry knowledge of the OE, Fleet, Dealer and Aftermarket channels, including OES, IAM a plus
• Program management and/or Product management experience
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• A sound grasp of high level overall vehicle systems including braking (pneumatic, and electrical architecture) and the interactions of the braking systems with other portions of the vehicle (i.e. engine, transmission, dash and interface to the operator of the vehicle) preferred.

Experience:

• 7+ years of experience in marketing, sales, product management, program management or business development required.
• 3+ years marketing collateral creation experience (brainstorming, design, iteration, release).
• Must have experience in marketing industrial-type products.
• Minimum 5 years of experience in the automotive, commercial vehicle or heavy industrial equipment industry required.
• Recommended 3+ years of experience in digital marketing, with a focus on process management.
• Recommended experience with digital marketing automation tools (e.g., Hubspot, Marketo, Google analytics) is preferred.
• Recommended experience with Search Engine Opitmization (SEO) and Search Engine Marketing (SEM).

Skills:

• Ability to establish a professional, credible, and trusting relationship with the internal and external customer base. Takes pride in ensuring positive overall customer experience.
• Excellent interpersonal, written, and oral communication skills.
• Active listener who strives for resolutions and drives actions and tasks to completion.
• Ability to influence and persuade to inspire action for both the customer and internal organizational team.
• Initiative-taker who is action oriented, highly motivated, and possesses a strong sense of urgency. Capable of performing in a customer-focused, team-based matrix organization is essential.
• Possesses excellent analytical skills and is capable of utilizing the appropriate tools (i.e., excel, system reports, etc.)
• Ability to understand and navigate governance, administration, and culture in the internal and external environment, while demonstrating commitment to the organization and its customers.
• Demonstrated ability to effectively lead and influence others in a matrix environment.
• Strong ability to work through constraints which could be out of your control. Must manage stress quickly while remaining calm with a strong ability to control emotions and behaviors.
• Excellent project management skills.
• Strong collaborator who puts team success before individual contributions; but can work independently and get the job done with minimal direction
• Proficient in Microsoft Office applications, Word, PowerPoint, and Excel. Adobe suite and marketing automation tools a plus.
• Fluent in English; Bi-lingual a plus

Education:

• Bachelor's degree in Marketing, Sales, Engineering, Communications, or related business area required.
• MBA preferred.
• Greenbelt certification a plus.

Position Requirements:
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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What does Bendix have to offer you?
- Work/life balance that includes Paid Vacation & Holiday Paid Time Off
- 401k Plan with Company matching
- Retirement Savings Plan
- Educational Assistance Program (Tuition Reimbursement)
- Wellness Program and incentives
- Hybrid Work policy
- On-Site Fitness Center
- On-Site Cafeteria with Healthy menu options
- Health and Welfare Insurance Benefits that start on your 1st day of employment:
Company-Paid Benefits:
- Basic Life Insurance
- Basic Accidental Death and Dismemberment (AD&D) Insurance
- Short Term Disability
- Business Travel Accident Insurance
- Employee Assistance Program (EAP)
Voluntary Employee-Paid Benefits:
- Medical and Prescription insurance
- Dental insurance
- Vision insurance
- Supplemental Life Insurance Plans
- Supplemental AD&D insurance for Employee and Family
- Long Term Disability
- Accident Plan
- Critical Illness Plan
- Hospital Indemnity Plan
- Legal
- Identity Theft and Fraud Protection
Bendix Commercial Vehicle Systems LLC is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Nearest Major Market: Cleveland
Nearest Secondary Market: Akron