- Job Title: General Manager - USA
- Company : NOAT
- Location : USA (Remote / NYC preferred)
- Job Type : Full-Time
About NOAT:
NOAT is a venture-backed start-up on a mission to reduce tobacco-related harm. We create innovative, sustainable nicotine pouches, with a vision to become a leading brand in the space. Recently, we closed one of the largest consumer seed rounds in 2024, led by some of the world’s most reputable VCs and angel investors. Our culture is based on mutual support, daring vision, and consistent execution.
Job Description:
We are seeking an entrepreneurial General Manager to lead our U.S. expansion. This critical leadership role will be responsible for developing and executing a smart go-to-market (GTM) strategy, setting up a high-performance team, and driving rapid retail expansion across the country. You will have full ownership of the U.S. market, helping to position NOAT as a brand market leader in the category while delivering exceptional results across retail, q-commerce, and online channels.
Responsibilities:
- Strategic Leadership : Develop and implement a comprehensive go-to-market strategy for the U.S., ensuring NOAT's products are positioned for success.
- Brand Integrity & Ethical Standards : Uphold NOAT’s commitment to responsible marketing by ensuring the brand does not target youth or non-nicotine users.
- Team Building : Recruit, lead, and inspire a world-class team that will drive sales, marketing, and operations to deliver rapid market expansion.
- Retail & Distribution : Establish strong relationships with key retailers, distributors, and q-commerce platforms to get our products listed and create an omnichannel shelf presence.
- Marketing, PR & partnerships : Ensure NOAT generates earned media through desirable channels and outlets, developing an efficient PR strategy and building a network of relevant collaborators.
- Operational Oversight : Oversee day-to-day operations, including sales performance, distribution logistics, and regulatory compliance.
- Market Expansion : Identify and explore new growth opportunities in untapped channels and regions to scale the business.
- Stakeholder Engagement : Act as the primary point of contact for U.S. market activities, engaging with key stakeholders, partners, and investors.
- Performance Management : Continuously monitor sales performance, gather customer insights, and adjust strategies to optimize market entry and expansion.
- Regulatory Compliance : Ensure all operations meet U.S. regulatory standards, managing risks effectively.
Ideal Candidate:
- Kind and effective : You value authenticity and dislike fake personalities.
- Autonomous : You thrive through ownership and can move forward without constant feedback.
- Strategic Vision with great taste : Proven experience in developing market strategies and launching new products.
- Growth mindset : Strong ability to improve social and creative output.
- Leadership : Strong ability to build, lead, and inspire teams across multiple functions.
- Retail Expertise : Deep understanding of the U.S. retail and distribution landscape.
- Entrepreneurial Drive : A hands-on leader who thrives in a fast-paced start-up environment.
- Adaptability : Ability to pivot quickly in a dynamic market while staying focused on long-term goals.
- Regulatory Knowledge : Familiarity with U.S. compliance and regulations related to consumer products.
Skills:
- High level of integrity and passion for building something meaningful.
- Exceptional organizational, communication, and leadership abilities.
- Creative, forward-thinking, and able to identify new opportunities for market entry and growth.
- Ability to work autonomously while achieving high levels of performance.
Experience:
- Minimum of 7 years of experience in market strategy, operations, distribution.
- Demonstrated success in scaling a business, including team building and retail expansion.
- FMCG experience is a plus, especially in regulated industries.
Education:
- Bachelor’s degree in Business, Marketing, or related fields (preferred).
Salary/Benefits:
- Competitive salary with performance-based bonuses.
- Equity ownership opportunities.
- Flexible working hours and remote work opportunities.
- Professional development and career growth opportunities.
Application Process:
To apply, please send your CV and a cover letter detailing your relevant experience and why you are the ideal candidate for this role to Applications will be accepted until December 2024 .